Luxury Listing Specialist - Dominate High End Listings In Any Market

Real-Life Success Stories: How Case Studies Transform Real Estate

Are you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have transformed their businesses by sharing real-life success stories. Tune in now and unlock the key to real estate success!

 

Michael LaFido - Marketing Luxury Group 
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michael@marketingluxurygroup.com
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Top Five Concerns That Doctors Have When Purchasing a Home with Dr. Faiz Shareef

 

Are you an agent looking to add doctors and physicians to your list of clients? This episode is for you. Dr. Faiz Shareef of My Express Clinic joins me on the show. We share an in-depth discussion on what doctors look for when investing in real estate, especially luxury. 

Dr. Shareef is the CEO and the president of the NPN group. He has clinics in various states and plans to expand to 48 more states. According to him, some things doctors and physicians look for when investing in real estate include proximity to the clinic, work-life balance, and social integration.

If you are an agent looking to increase your average sales price and work with doctors, here are some pointers to expand your business. Grab your notebook and pen. You’re going to want to take some notes.

"Respect people. They come to you for help. Help them. Don’t be judgmental.”- Dr. Faiz Shareef

 

Three Things You’ll Learn From the Episode

• Proximity to a clinic/workplace is one of the most important things for doctors when deciding where to buy a home.

• As a Realtor, you need to be trustworthy. Your clients trust you with their valuable homes, and others trust you to get the best homes for them.

• If you want to succeed as an agent, you need to learn how to listen to your clients without being judgmental.
  
  

Connect with Dr. Shah:

Website: http://myexpressclinic.com/ 

 

The Power of Thermal Imaging

Have you ever heard of thermal imaging? If not, this is something you’re going to want to know about. This technique can help you see water damage that you wouldn’t have been able to see with the naked eye. The great thing about it is that you can use it to protect all of your clients, both buyers and sellers! To hear more about the benefits of thermal imaging, listen to this podcast. 

Have a ”stale” listing? Michael gives tips & a Swot analysis for a $1.895m & $860k ”stale” listings.

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengths, weaknesses, opportunities, and threats.

In this episode, I share nuggets of wisdom with three listing agents with properties that have been in the market for some time. I look at the listings and suggest changes to make the properties look more appealing to potential buyers. Listen to this episode to learn more.

"Your job is to get a buyer interested so they raise their hand and want to contact you or their agent to see the home." -Michael

Three Things You'll Learn

• Photo arrangement: Many people have short concentration spans. It would be best to grab their attention by ensuring standout images come first.

• SWOT analysis: Before you list a property, take a moment and look at its strengths, weaknesses, opportunities, and threats.

• The essence of having a new pair of eyes looking at your listing: You never know what you may have missed. Also, you get to determine how best we can position a home effectively. 

Mastering Customer Service: Revealing the Secret to Realtor Success

How do you differentiate yourself when you’re meeting with clients? The unfortunate truth is that too many agents don’t prioritize this. However, if you’re going to succeed in this industry, you need to be able to set yourself apart. The way I recommend doing this is through exceptional customer service and gifting. To hear more about this, check out my latest podcast.

250th Episode: Reflecting on 250 Incredible Journeys

Hurray! We’re on episode 250! We’ve come a long way. The truth is, we wouldn’t have made it this far without your support. Thank you for taking the journey with us.

What’s your favorite episode? Which episode made you feel supercharged, like you could conquer luxury real estate in a snap of a finger? Better yet, which episode energized you enough to go after more luxury real estate opportunities? In this episode, I share some of my favorite episodes. I’ve hosted many amazing guests who shared golden nuggets that we can all borrow to better our businesses.

I also want to remind you of some other helpful tips that can help make a difference in our lives. I just returned from a vacation in Rome, and it opened me up to realizing people do things differently in different parts of the world. Listen in to hear more. 

 

“Twenty years from now, you will regret more of what you didn't do.”  -Michael LaFido

Three Things You’ll Learn from This Episode

• The essence of building relationships and diversifying 

• Why you should never forget your past clients

• The importance of asking for reviews from your clients
  
  

Additional Notes:

• Be on the lookout for our next book, Secrets of Top Luxury Agents, which will be out in September.

• If you have a recommendation you’d like me to have as a guest on the show; please share your suggestions.

• Do you have a topic that I should cover? Feel free to let me know.

• Feel free to leave us a five-star review if we've earned it, and if not, let us know what we can do to get it. 

 

The Art of Communication: Boosting Conversion and Follow-Up in Real Estate

Discover the secrets to maximizing your conversion rates and perfecting your follow-up techniques in the dynamic world of real estate. Learn how to adapt your style to different personality types and establish meaningful connections with your clients. Don't miss out on this opportunity to enhance your real estate success. Listen in and gain valuable insights.

Understanding the Three Class Action Suits with James Dwiggins

Are you curious about the ongoing lawsuits between the Department of Justice and the National Association of Realtors?

James Dwiggins joins me on the show to fill us in on the lawsuits. I got the opportunity to hear him speak at the T-3 Summit in Naples, FL, and I found him to be an amazing speaker and well-informed on these class action lawsuits. He's the CEO of Next Home Inc. and hosts the "Real Estate Insiders Unfiltered" podcast.

According to James, all three cases are similar. The general premise is that they are alleging that there's a conspiracy in the industry to prop up commissions and that the industry has collaborated to do that by forcing sellers to pay the buyer's agent commission. He believes we can remove future lawsuits if everybody gets into the class.

The three suits include:

• No select versus MLS property info network

• Burnett Spitzer versus National Association of REALTORS

• Moral versus the national association realtors

James will share what the lawsuits entail and what a win or loss of the cases might look like. Listen in and learn.

 

"Agents who articulate their value will thrive." - James Dwiggins

Three Things You'll Learn from the Episode

• The three class action suits currently happening

• The impacts of losing or winning either of the cases

• What the suits mean to the real estate industry
  
  

Connect with Michael LaFido:

YouTube: @MarketingLuxuryGroup

TikTok: @LuxurySpecialist

Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

 

 

The Truth About Home Value and Maintenance: Debunking the Myth

Are you under the impression that investing in maintenance will automatically increase the value of your home? Think again. In our latest episode, we debunk the maintenance myth and reveal the real impact on home pricing. Don't miss out on this eye-opening discussion. Listen in and gain valuable insights into selling your home successfully.

Fractional Ownership and Luxury Real Estate with Spencer Rascoff

Are you looking for a creative option for your ultra-high-net-worth clients that are looking to diversify and enjoy their real estate portfolio? If so, this episode is for you. Spencer Rascoff and I engage in an in-depth conversation on fractional ownership and luxury real estate.

Spencer is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Recon Food and Pacaso. He served as Zillow’s CEO for a decade. During Spencer’s time as CEO, Zillow employed over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Before Zillow, Spencer co-founded and was VP of Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003.

In the fall of 2019, he co-created and co-taught the Harvard Business School’s course, managing tech ventures. Spencer hosts Office Hours, a podcast featuring candid conversations between prominent executives on leadership, diversity, inclusion, and startups.

In this episode, Spencer shares how we can all own a slice of luxury real estate through fractional ownership. He shares the ins and outs of why fractional ownership is something we should all consider. Listen and learn.

“With Pacaso, life is all about is trying to convince people to live in the moment, that life is short, and owning a second home is pretty terrific.”- Spencer Rascoff

Three Things You’ll Learn from the Episode:

• How fractional ownership works in real estate.

• The benefits of fractional ownership.

• How Pacaso works.        

 

Connect with Spencer Rascoff:

Website: http://spencerrascoff.com/ 

LinkedIn: https://www.linkedin.com/in/spencerrascoff/ 

Pacaso: https://www.pacaso.com/ 

Email Spencer: spencer@picasso.com

 

Connect with Michael:

YouTube: @MarketingLuxuryGroup

TikTok: @LuxurySpecialist

Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!