![Luxury Listing Specialist - Dominate High End Listings In Any Market](https://mcdn.podbean.com/mf/web/j33h9s/LaFido-Facebook-Cover.png)
![Luxury Listing Specialist - Dominate High End Listings In Any Market](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1_.jpg)
Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
![What’s Working Now: Elevating Your Luxury Real Estate Game with Tiffany LaRose](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Jun 13, 2024
What’s Working Now: Elevating Your Luxury Real Estate Game with Tiffany LaRose
Thursday Jun 13, 2024
Thursday Jun 13, 2024
In this episode, Tiffany LaRose and I have an in-depth conversation about what's working now, from the importance of genuine relationships to breaking into the competitive luxury market, and we share invaluable insights that are sure to elevate your real estate game.
Tiffany, the owner of the LaRose Kayla Group in Houston, Texas, impressed me with her approach to luxury sales, emphasizing the power of investing in relationships and authenticity. Her first-ever luxury sale, a $2.5 million property, originated from a lead on Instagram, underscoring the impact of organic, genuine connections.
From mastering sleek and elegant marketing, to staying on top of cutting-edge technology, my guest shares some tactics for breaking into the luxury real estate world and thriving within it. If you're an agent with a $0 marketing budget and wondering where your next transaction will come from, Tiffany has some tips for you.
“Don't ever promise anything and then not follow through with it.” – Tiffany LaRose
Three Takeaways
- How to get consistent repeat business
- How to be proactive rather than reactive with buyers and sellers
- How to secure your next transaction with a $0 marketing budget and the art of marketing internationally
Connect with Tiffany LaRose:
Website: https://thelrkgroup.com/
Connect with Michael LaFido:
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist
Learn more about Michael's book:
Website: https://secretsoftopluxuryagents.com/
Amazon: https://tinyurl.com/4a3vbykj
![Success in The Luxury Market: Essential Lessons from Top Agents](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Jun 06, 2024
Success in The Luxury Market: Essential Lessons from Top Agents
Thursday Jun 06, 2024
Thursday Jun 06, 2024
Are you curious about the secrets behind the success of top luxury agents in real estate? Wondering how they achieved their remarkable feats? If you're eager to uncover the key to their success, then you have to watch this insightful video. Discover the strategies, tactics, and mindset that set these agents apart and brought them to the top of the luxury market. Don't miss out on the opportunity to learn from the best!
Learn more about Michael's book:
Website: https://secretsoftopluxuryagents.com/
Amazon: https://tinyurl.com/4a3vbykj
Connect with Michael LaFido:
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist
![Announcing the Secrets of Top Luxury Agents Book!](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday May 30, 2024
Announcing the Secrets of Top Luxury Agents Book!
Thursday May 30, 2024
Thursday May 30, 2024
We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job.
In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer interested in the luxury property market, this book offers a wealth of knowledge to help you navigate the industry with confidence. Secrets of Top Luxury Agents is now available on Amazon and other online stores in both Kindle and paperback formats.
Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book.
High-Level Overview Details In This Book:
13+ Brokerages Represented
Diversity Of Male/Female Represented
The 4 Major Affinity Groups Represented (AREAA, NAREB, NAHREP, LGBTQ Alliance)
Each co-author answered 7 questions for Realtors and 2 bonus questions for home sellers and buyers.
200+ Tips For Home Sellers Are Included In The Book
100+ Tips For Home Buyers Are Included In The Book
“The key to success in luxury real estate is to continuously provide value, stay knowledgeable, and always put the client’s needs first.” - Michael LaFido
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3 Things You'll Learn
- Who the co-authors of the book Secrets of Top Luxury Agents are.
- The rising stars featured in Michael’s book.
- Why you need to read the book as soon as possible – it's a gold mine of information!
Learn more about Michael's book:
website: https://secretsoftopluxuryagents.com/
Amazon: https://tinyurl.com/4a3vbykj
Connect with Michael LaFido:
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist
![Auctioning Elegance: Where Unique Homes Meet Their Match](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday May 09, 2024
Auctioning Elegance: Where Unique Homes Meet Their Match
Thursday May 09, 2024
Thursday May 09, 2024
When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
![Exploring AREAA: Why Realtors Should Join with Hope Atuel](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday May 02, 2024
Exploring AREAA: Why Realtors Should Join with Hope Atuel
Thursday May 02, 2024
Thursday May 02, 2024
Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market.
Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts.
We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry.
"Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel
Three Things You’ll Learn from This Episode
- The benefits of joining AREAA as a Realtor
- How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities.
- Hope discusses her role in AREAA as an executive director.
Connect with Hope Atuel:
LinkedIn: https://www.linkedin.com/in/hope-atuel-917798/
AREAA website: https://areaa.org/
Connect with Michael LaFido:
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist
![Should You Consider Selling at a Luxury Home Auction?](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Apr 25, 2024
Should You Consider Selling at a Luxury Home Auction?
Thursday Apr 25, 2024
Thursday Apr 25, 2024
What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more.
![Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Apr 18, 2024
Thursday Apr 18, 2024
During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.
“My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson
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3 Takeaways from This Episode
- Leveraging Your Network: Discover how a strong network can elevate your real estate game.
- Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.
- Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.
Connect with Kacie Anderson:
Instagram: https://www.instagram.com/kacieandersonofficial/?hl=en
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
![Unlock Hidden Gems: The Power of Off-Market Properties](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Apr 04, 2024
Unlock Hidden Gems: The Power of Off-Market Properties
Thursday Apr 04, 2024
Thursday Apr 04, 2024
Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
![How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share.
Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered.
We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment.
"We believe a sign in the yard holds more promise than one in the car." - Dustin Fox
- How to attract canceled or expired sellers to contact you.
- Strategies for creating hyperlocal ads using YouTube and videos.
If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter.
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
![Reverse Contingency](https://pbcdn1.podbean.com/imglogo/image-logo/1513281/LaFido-iTunes-Graphic-2_0_1__300x300.jpg)
Thursday Mar 21, 2024
Reverse Contingency
Thursday Mar 21, 2024
Thursday Mar 21, 2024
The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more.
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist