Luxury Listing Specialist - Dominate High End Listings In Any Market

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Building Confidence as a New Agent in the Luxury Space w/Ruby Goings

The luxury market can be extremely intimidating, especially for newer, less experienced agents. 


The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done. 


How can you get over your feelings of self-doubt for good? 


In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury. 



Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido


Three Things You’ll Learn In This Episode

  • How to grow your confidence: 
    The best way to feel more self-assured is by expanding your knowledge. Take advantage of educational resources filled with important nuggets, like podcasts and online articles, and share what you’ve learned with others to set yourself up as an expert. 

  • How to stand out to potential clients: 
    By sharing informative videos on social media, you’ll build trust and top of mind awareness with your database. Get comfortable with doing video to see bigger, better results. 

  • How to network with the right people when you’re new to luxury real estate: 
    Join a chamber of commerce in an area known for luxury and high-end properties, and introduce yourself to the community. However, don’t start interactions with the intention of getting business. It’s more important to build genuine relationships and come across as likable.


Guest Bio:

Ruby Goings is an agent with Keller Williams. Although newly licensed, she is determined to make her mark on the industry and has her sights set on the luxury space.

Why Having a Luxury Division is So Important

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.  

Boost Your Business by Becoming a Leader in Your Community w/Joseph Magsaysay

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us.

It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service. 

What can we do to show our markets we put their needs first and are interested in more than a sale? How can we step up to the challenge of being pillars of strength?

In this episode, Vice President of Business Development at Better Homes and Gardens Real Estate, Joseph Magsaysay shares how to show our communities we care. 

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode


  • The two skills all agents must master: 

    Relationship building is non-negotiable for top real estate professionals, but we can’t stop there. Agents who are truly successful in any market are those who are great at both relationship building and marketing. 

  • How collaboration with other agents in our community benefits the consumer: 

    Relationship building shouldn’t be limited to clients. By forming close bonds with other agents in our market and being open to collaboration, we can work together to find a consumer the best solution for their needs. 

  • How to show our communities we’re on their team: 

    When we have a presence during difficult periods, people will remember us for years to come. We have to make it known that we’re part of the community and show up in its time of need.


Guest Bio-

Joseph Magsaysay is the Vice President of Business Development at Better Homes and Gardens Real Estate. He is also the CEO and President of The Impact Team International. Joseph is passionate about helping his clients achieve the American Dream of homeownership and counts problem solving as one of his areas of expertise. A master networker, Joseph loves any opportunity to connect with others and serve his community. 

To get in contact with Joseph, head to: 
Or call or text him on 314 337 4413

To find out more about Better Homes and Gardens Real Estate, visit:

And for more on The Impact Team International, go to: 

One Simple Rule to Remember to Increase Your Conversion

Hope everyone is staying safe out there with the Coronavirus. Have you had trouble converting potential clients into clients in the past? Today I’ll share a solution to this problem. The answer is simple: be more likable. Perhaps you have heard the famous quote from Theodore Roosevelt: "Nobody Cares How Much You Know, Until They Know You Care."  

How to Break into the Luxury Space in Any Market w/Taylor Somera

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results.

What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality?

There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot.

In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic. 


This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode


Key advice for both veterans and new agents looking to enter the luxury space:

Luxury is a niche market, so we have to know exactly what we’re marketing, and who we’re marketing to. Do some research to understand who lives in the space and what draws people into the area. 

How to make the most of educational resources on luxury:

Many of us have passed up phenomenal opportunities in the past because we haven’t felt ready to take them on. By equipping ourselves with the right knowledge, we build confidence so we never have to feel unprepared again. 

How to come out of this period more successful than ever before:

Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.


Guest bio-

Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency. 

To find out more, head to: 

No Regrets

10 years ago I retired from my full-time "job" as a high school teacher to focus on my passions and I’ve been an entrepreneur ever since. I’m so excited to share with you my 10-year anniversary of following my passion, luxury real estate, and I want to offer an encouraging message. Isn’t it time you, too, stepped out of your comfort zone and moved on to your goals? Like Mark Twain once said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do." 

Meeting the COVID-Era Consumer Where They’re At w/Michael Miedler

Many agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make.


The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer looking for, and how can agents provide that?


We also need to prioritize our clients’ safety throughout the process. How can we show the consumer their health is our key concern, even as restrictions ultimately ease?


In this episode, President and CEO of Century 21, Michael Miedler shares how to adapt to the times. This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn.


Homebuyers’ priorities are changing, so agents need to adapt their strategies. -Michael LaFido



Three Things You’ll Learn In This Episode:


What homebuyers are looking for today:

Lockdown restrictions have completely changed the way the consumer thinks. As people spend more time at home, space has become more of a priority, and many who were once happy in apartment buildings are eager to find properties with yards. 


How to serve the customer of today’s needs:

With so many people only going into the office once or twice a week (if at all), buyers are more willing to move a few hours out of the city. We have to be willing to find our clients the home that makes them happiest, even if it's not in our immediate market. 


How to create a safe, health-conscious experience for clients:

Even as restrictions ease, many consumers will be hesitant to meet in person. Offer virtual and digital appointments to ensure prospective buyers feel as comfortable as possible.


Guest Bio-

Michael Miedler is the President and CEO of Century 21 Real Estate, LLC. He has spent over 2 decades with the brand, and prior to his current position, he served as the global chief growth officer (CGO) for the organization. Today, Michael leads the iconic C21®️ brand and its independently owned offices and sales professionals in 83 countries and territories worldwide. 


To find out more, go to:

Free download Call-to-Action - Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at

How to Network with High-Earners

As a luxury specialist, your goal is to get in front of as many high net-worth individuals and influencers. That is why we’re going to be discussing the LUXE Networking Group, which is a way for agents to get more opportunities to interact with the right people.  

How to Create Inclusivity in Real Estate by Being an Ally w/Jeff Berger

Everyone deserves the opportunity to own a home, but many minority groups like the LGBTQ+ community hold back from homeownership. What’s stopping LGBTQ+ consumers from buying the homes of their dreams?

Only 49% of the American LGBTQ+ community own property, compared to the 65% national average. That’s a wide gap, mostly created by safety concerns. 

How can real estate professionals create a more inclusive environment for all consumers? Can we help the LGBTQ+ community if we’re not members ourselves? 

In this episode, Founder and President of NAGLREP, Jeff Berger shares how we can create safe spaces for minority groups. 


When an LGBTQ+ consumer is searching for a home, they need an allied agent to help them. That's the differentiator. -Jeff Berger


Three Things You’ll Learn In This Episode:

  • Those who don’t identify as LGBTQ+ can still create safe spaces for the community by being allies. We don’t need to be part of a group to show compassion. 
  • Joining an inclusive association like NAGLREP helps us publicly identify as allies, so consumers know they’ll feel safe working with us.
  • Research where LGBTQ+ consumers are looking for property. By understanding the consumer, we can learn how to serve them more effectively. 


Guest Bio

Jeff Berger is the Founder and President of the National Association of Gay & Lesbian Real Estate Professionals. A dedicated champion for LGBTQ+ rights, Jeff founded NAGLREP in May 2007 with a vision of business and advocacy. Jeff is also a REALTOR with Coldwell Banker, and studied marketing at Boston University School of Management. 

To find out more about Jeff, head to:


You can also email him at: 

The Ritz Carlton Experience

When you’re marketing your luxury listings, you’re most likely going to be dealing with both buyer's agents and the buyer. This is why it’s so important that you do everything in your power to ensure that they both have the Ritz Carlton experience when seeing one of your listings. It will involve a few extra questions and a bit more research, but it could be the "experience" that gets them to pick your listing and gets your property sold. For a recent buyer who enjoyed wine and cigars, we made sure they experienced both.  


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