Luxury Listing Specialist - Dominate High End Listings In Any Market

7 Secrets of a Top Luxury Agent with Jack Cotton

What does it take to become a top luxury agent? This is the question we seek to get answers from my guest, Jack Cotton. Jack is the author of the book "Selling Luxury Homes" and is an industry icon in luxury real estate.  He started his business in 1974 in his college dorm. He has decades of experience in real estate and will be sharing some of the wisdom he has gathered over the years.

Jack Cotton is among the few people I consider an icon in luxury real estate. In this episode, Jack shares his real estate journey. He tells us how he began his business in a college dorm in 1974, positioned himself as an expert to build a client base, and got into luxury real estate, among other exciting things about his journey.

If you are an agent looking to take your game a notch higher, here is your chance to learn from Jack. Don’t forget to check out his books.

 

“What is in the best interest of the client is the #1 rule to live by as a Realtor.”-Jack Cotton

 

Three Things You'll Learn

• How to position yourself as an expert
• The best ways of managing client expectations
• Choosing an agent for a unique property
  

Connect with Jack Cotton:

Website: https://www.jackcotton.com/

Check Out Jack’s Books: https://www.jackcotton.com/book-store/

 

Elevate Your Real Estate Game with Exclusive Luxury Coaching

Are you ready to elevate your luxury real estate game to a whole new level? If so, you’ll want to hear about my luxury one-on-one coaching program! It’s an excellent opportunity for you to gain access to my insider knowledge about luxury real estate and grow your business using my proven strategies. Many of my past clients have been successful, and I’ll be sharing some of their wins since collaborating with me. To hear more about my coaching program, listen in and learn. 

Building Communities and Growing a Real Estate Team with Kevin Kauffman

Discover the secrets to building thriving real estate teams and fostering communities in this insightful episode with Kevin Kauffman. As the co-founder of Group 46:10 Real Estate Network, Kevin has paved the way for expansion into multiple markets. He co-hosts the podcast "The Next Level Agents" with Fred, offering invaluable insights into their journey.

Kevin and I discuss the essentials of community building and real estate team growth. He emphasizes the importance of staying laser-focused while expanding the team, highlighting that genuine curiosity and understanding others are key to success. Listen in and learn.

"When you understand people, it's not hard to sell them something or build a relationship such that you can, you can benefit each other."- Kevin Kauffman

 

Three Things You'll Learn from the Episode

• What does it take to build a community?

• How to grow real estate teams

• How to stay laser-focused while building a real estate team
  
  

Connect with Kevin: 

LinkedIn: https://www.linkedin.com/in/kevin-kauffman-033b64119/

Podcast: https://podcasts.apple.com/us/podcast/the-kevin-and-fred-show-next-level-agents/id1438457876

 

Carve Your Niche: Strategies for Establishing Market Authority Through Value

In the fast-paced realm of today's marketplace, establishing yourself as a leading authority requires more than just expertise – it demands a commitment to consistently delivering value. Discover the strategies to position yourself as an industry expert by always providing value, and learn how to captivate your audience and drive engagement with smart marketing. Unlock the secrets to sustained success. Listen to this short podcast to learn more about bringing value to your database. 

Case Study: Discover Why These Multi-Million Dollar Homes in Nashville and Florida Haven’t Sold Yet in Today’s Hot Market!

Every agent’s dream is to sell a home once they list it for sale. Unfortunately, that doesn't always happen. Some homes (especially luxury homes) take months or even years to sell.

The question is, what can you do to get a home that has been on the market for a long time sold?

These agents have had houses on the market for a while now, and I’ll give them a SWOT analysis of the properties. I’ll also share tips to help the agents sell the houses.

Property #1 is listed for $4,000,000 just outside of Nashville in Franklin Tennessee. The listing agent landed this listing less than 6 months of being a licensed Realtor.

Property #2 is listed for $2,995,000 and is just outside of Tampa in Lutz Florida. This stale listing has a high-profile seller.

The tips I share in this episode are not just for the properties I’ll be reviewing but can be used by any agent for any home...even average-priced homes.

Listen to hear more on fresh eyes analysis of the properties.

“Thinking outside the box is a great way to sell a good property. But it’s also a great way to differentiate yourself to get that next opportunity.”

 

Three Things You'll Learn from This Episode

• Home staging is necessary: Gone are the days when home staging was optional. Today it is a necessity when selling a home.

• The importance of having third-party appraisals: It helps in giving a better image of how to price the home.

• The power of doing things differently from your competitors: Dare to stand out. Do things differently.

Real-Life Success Stories: How Case Studies Transform Real Estate

Are you ready to take your real estate career to new heights? Discover the untapped potential of purposeful case studies! From showcasing your problem-solving skills to providing detailed insights into successful transactions, case studies offer a unique way to differentiate yourself from the competition. Listen in to learn how agents like you have transformed their businesses by sharing real-life success stories. Tune in now and unlock the key to real estate success!

 

Michael LaFido - Marketing Luxury Group 
(888) 930-8510
michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com

Top Five Concerns That Doctors Have When Purchasing a Home with Dr. Faiz Shareef

 

Are you an agent looking to add doctors and physicians to your list of clients? This episode is for you. Dr. Faiz Shareef of My Express Clinic joins me on the show. We share an in-depth discussion on what doctors look for when investing in real estate, especially luxury. 

Dr. Shareef is the CEO and the president of the NPN group. He has clinics in various states and plans to expand to 48 more states. According to him, some things doctors and physicians look for when investing in real estate include proximity to the clinic, work-life balance, and social integration.

If you are an agent looking to increase your average sales price and work with doctors, here are some pointers to expand your business. Grab your notebook and pen. You’re going to want to take some notes.

"Respect people. They come to you for help. Help them. Don’t be judgmental.”- Dr. Faiz Shareef

 

Three Things You’ll Learn From the Episode

• Proximity to a clinic/workplace is one of the most important things for doctors when deciding where to buy a home.

• As a Realtor, you need to be trustworthy. Your clients trust you with their valuable homes, and others trust you to get the best homes for them.

• If you want to succeed as an agent, you need to learn how to listen to your clients without being judgmental.
  
  

Connect with Dr. Shah:

Website: http://myexpressclinic.com/ 

 

The Power of Thermal Imaging

Have you ever heard of thermal imaging? If not, this is something you’re going to want to know about. This technique can help you see water damage that you wouldn’t have been able to see with the naked eye. The great thing about it is that you can use it to protect all of your clients, both buyers and sellers! To hear more about the benefits of thermal imaging, listen to this podcast. 

Have a ”stale” listing? Michael gives tips & a Swot analysis for a $1.895m & $860k ”stale” listings.

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengths, weaknesses, opportunities, and threats.

In this episode, I share nuggets of wisdom with three listing agents with properties that have been in the market for some time. I look at the listings and suggest changes to make the properties look more appealing to potential buyers. Listen to this episode to learn more.

"Your job is to get a buyer interested so they raise their hand and want to contact you or their agent to see the home." -Michael

Three Things You'll Learn

• Photo arrangement: Many people have short concentration spans. It would be best to grab their attention by ensuring standout images come first.

• SWOT analysis: Before you list a property, take a moment and look at its strengths, weaknesses, opportunities, and threats.

• The essence of having a new pair of eyes looking at your listing: You never know what you may have missed. Also, you get to determine how best we can position a home effectively. 

Mastering Customer Service: Revealing the Secret to Realtor Success

How do you differentiate yourself when you’re meeting with clients? The unfortunate truth is that too many agents don’t prioritize this. However, if you’re going to succeed in this industry, you need to be able to set yourself apart. The way I recommend doing this is through exceptional customer service and gifting. To hear more about this, check out my latest podcast.