The luxury market can be extremely intimidating, especially for newer, less experienced agents.
The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done.
How can you get over your feelings of self-doubt for good?
In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury.
Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido
Three Things You’ll Learn In This Episode
- How to grow your confidence:
The best way to feel more self-assured is by expanding your knowledge. Take advantage of educational resources filled with important nuggets, like podcasts and online articles, and share what you’ve learned with others to set yourself up as an expert.
- How to stand out to potential clients:
By sharing informative videos on social media, you’ll build trust and top of mind awareness with your database. Get comfortable with doing video to see bigger, better results.
- How to network with the right people when you’re new to luxury real estate:
Join a chamber of commerce in an area known for luxury and high-end properties, and introduce yourself to the community. However, don’t start interactions with the intention of getting business. It’s more important to build genuine relationships and come across as likable.
Ruby Goings is an agent with Keller Williams. Although newly licensed, she is determined to make her mark on the industry and has her sights set on the luxury space.