Luxury Listing Specialist - Dominate High End Listings In Any Market

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Explaining Price Reductions to Your Clients

Price reductions: They seem to be the only thing agents are talking about. If you’re concerned about how you can explain what’s going on to your clients, don’t worry. Today I’ll share what’s happened with price reductions historically and how that relates to our current market. 


Connect with Michael LaFido: 
Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |



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Advocating for Equal Rights in Real Estate for the LGBTQ Community with Erin Morrison

Today, the LGBTQ community still doesn’t have the freedom it deserves in many ways. In this episode, I will have an in-depth conversation with Erin Morrison on how the LGBTQ+ Real Estate Alliance is helping advocate for equal rights in the LGBTQ community. She's the president-elect of the Alliance.  

The LGBTQ+ Real Estate Alliance was launched in June 2020 by leading real estate industry members. Influential real estate professionals and allies joined with other members of the LGBTQ+ community to create a new voice in real estate. Listen in to this episode. 


The LGBTQ Alliance is an organization I highly recommend Realtors join and support.”- Michael LaFido


Three Lessons You’ll Learn from this Episode


  • The LGBTQ community is not different from any of us:
    We need to treat them equally.
  • Pay attention to your market:
    Sometimes things happen so fast that you’ll miss something if you are not keen enough.
  • In a cooling market, first impressions matter a lot:
    Be sure to make them count.

Guest Bio:
Native Texan, Erin Morrison, was born in Austin and raised in Houston. After college, she worked as a Landman in the petroleum industry. She has a decade of experience in oil and gas leasing, property law, and land contracts. In 2015, she transitioned to residential real estate.

Erin is the 2022 National President-Elect of the LGBTQ+ Real Estate Alliance, which fights for fair housing and against discrimination against the LGBTQ+ community. She also sits on the Diversity Committee with the Austin Board of Realtors, as well as the National Association of Realtors.

Connect with Erin Morrison:

Personal Website:

Alliance Website:

Enjoy $50 off your first membership using the code LUX22


Connect with Michael LaFido: 
Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |

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The Benefits of Attending a LUXE Designation Event

Recently, we just completed our in-person Luxury Designation event in Chicagoland at the Medinah Country Club. We brought in agents all over the country who were looking to work smarter, not harder, to increase their average sale price. Listen in to find out what a Luxury Designation event is like.

Questions? Join me live on Luxury Fridays and ask me. Visit for more information.

Connect with Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |


How to Build a Brand that Stands Out with Nick ”Tiger” Quay

We live in an era where everyone knows a Realtor. Sometimes and you must be the black sheep in the herd. Sometimes, we find ourselves going overboard, trying to stand out from the crowd. In this episode, Nick "Tiger " Quay and I have an in-depth conversation on building a brand that stands out. 

Nick is a creative Realtor and marketer who has managed to build a brand that stands out. He recalls a situation with a client who wanted to sell a house with about 17 cats living there for years.

The seller called Nick and wanted an immediate answer on whether he could sell the house. Nick said yes, and the silence on the seller's side was evidence that something was amiss. 

So, Nick got creative and decided to take a different marketing route. He had a buyer for the home in no time. 

Listen and learn about Nick's secret sauce from this episode on how to stand out as a brand. 


When people see your sign consistently in the neighborhood, your name spreads around a little bit more. -Nick "Tiger' Quay

Three Things You'll Learn from this Episode


  • On building your brand:
    As a brand, you need a social device for your brand; Nick has his tiger mascot and his paddleboard. 
  • Standing out:
    Standing out is about how you serve others and represent yourself.
  • Giving without expecting a return:
    Marketing is about finding your voice and serving others without expecting anything in return.  

Guest Bio:
For more than thirteen years Nick “Tiger” Quay has been at the forefront of the Miami and Fort Lauderdale real estate industry. Nick's passion for introducing South Florida's diverse culture to his clients influenced him to think and act beyond the average Realtor's scope.

Nick practices what he believes in. He has a cosmopolitan perspective on life. As an avid paddleboarder and waterman, Nick is extremely passionate about the environment and is often involved in resiliency conversations at different levels. As a founding member of the Sustainability and Resiliency Task Force in his city, Nick actively looks for opportunities to protect the continued growth and stability of the homes and businesses in the area.

Connect with Nick:



Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |

Repetitive Engagement in Real Estate

Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you have to reflect if you have lots of friends or past clients who don’t call you and list with someone else. That never feels good; it’s like stepping on Legos. You need to win their business, and the key to doing so is staying top of mind.

Connect with Michael LaFido:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |

Burning Boats to Follow your Dreams with Jamie Tulak

Do you believe in your dreams so much that you’d be willing to "burn the boat" and leave everything behind to chase them?

Meet Jamie Taluk. Jamie and her family left behind everything they had in California and moved to North Carolina to start from scratch. According to Jamie, they had planned for the relocation for over a year, and it took a lot of prayers, faith, and hard work. 

When they moved to North Carolina, Jamie had a plan to execute. She had no database, but she knew that it wouldn’t be long before she started flourishing again with her digital marketing skills. She joined a brokerage that gave her the freedom to brand herself in whatever way she felt was right with her. Within a year, Jamie was among the top-rated agents.

Besides being in the real estate real, Jamie has a passion project called Girls with Grit, where they encourage and help women build their businesses. She co-founded the group with Tara McCarthy and Lauren Rocco.

In this episode, Jamie will share with us some digital marketing tips and some golden nuggets that we can apply in our businesses. Listen and learn. 

"The problem is that too many agents, whether they’re new or trying to grow their business, think that if they speak to everyone, they will get more business, and that’s the opposite." -Jamie Tulak


Things You'll Learn from this Episode

  • All clients should be treated the same:
    It doesn’t matter how much they bring to the table; your high-level and low-level clients should receive the same services.
  • Get a niche: When it comes to digital marketing, having a niche is essential. There is money in specialization. 
  • A confused mind will never buy: You should be crystal clear for your audience to understand.
  • Always come from a place of value:
    Be willing to give before you receive.  


Guest Bio: 
Jamie has been a top-producing agent for the last 12 years. In addition, she stages homes and has a background in interior design. She holds a Bachelor of Arts degree in Interior Design from Fresno State. She is also one of the co-founders of "Girls with Grit Collective" to support women in real estate. 

Connect with Jamie: 




Girls with Grit Collective: 


Connect with Michael:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |


Leveraging OPP (Other Peoples’ Properties)

How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by leveraging other people’s properties (OPP) to position yourself as a top producer and expert. Listen in to learn three methods you can use to catapult yourself into the upper price points in your market.

If you have any questions about today’s podcast or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.

Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to and clicking on the “Luxury Friday’s On YouTube” button.

Connect with Michael LaFido:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |


Breaking the Barriers in Luxury as a Woman of Color with Theresa Bowe

Would you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary.

Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of her husband’s past teammates, but with people outside her inner circle, including Caucasians.

Theresa has a fantastic story that many of us can learn from, and she'll share some golden nuggets that we can all borrow. Listen in to this episode.

Part of the barrier for me was the people and still is the people I associate with. There’s nothing wrong with associating with the masses. You have to put yourself in a position to be amongst who you are trying to target.” -Theresa Bowes


Three Lessons You’ll Learn from this Episode

  • Confidence is key:

    In whatever you do, confidence is key. You can’t achieve much if you’re not confident.

  • Pay the price to achieve success:
    If you want something bad, you have to be ready to pay the price. Theresa paid the price by moving the Porsche building and investing in the LUXE Designation, and attending Michael’s class.

  • Success happens when your dreams are bigger than your excuses:
    Your gender or race is not an excuse for you not to dream big and go for it. Look at Theresa Bowe; she's making significant moves as a black woman.

Guest Bio: Theresa has been in real estate for 12 years. She's married to former NFL player Dwayne Bowe. In addition to real estate, she's a philanthropist, entrepreneur, author, and a mother to two children. 

Connect with Theresa Bowe: 


Connect with Michael LaFido:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |

Join Michael live on Luxury Fridays. Visit for more information on when the next one will be. 



The Language of Luxury

At a recent training, I had an agent who said I didn’t cover the language of luxury… what to say and what not to say. I say, don’t overthink it.  Listen in to learn more.

Connect with me:
Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |

Have a burning question? Need help with a listing? Be sure to join me live on Luxury Fridays. Visit for more information on when the next one will be. Hope to see you there!


Legacy is Beyond Finances with Trey Scott

What comes to your mind when people talk about legacy? Is it the amount of money you will leave behind after you are gone? According to Trey Scott, true legacy is about the impact you leave and the number of lives you have touched. Trey said when he discovered how vital legacy is was when he fell ill and had support and encouragement from all over the world. 

In this episode, Trey and I have a conversation about how he got into the real estate world after being rejected and became a top producer and Rookie of the Year in his first year. Listen to this episode to learn more. 

"Legacy is all about, who we changed the lives of, and the contribution that we give during our life." - Trey Scott

Things You'll Learn from this Episode: 

• Never give up:
Never give up on your dream, regardless of the many times people turn you down. 

• It’s not about the money:
Legacy has nothing to do with your financial status. It’s about the number of lives you touch for the better. 

• Accentuate the positive:
A positive attitude goes a long way in making a difficult situation appear easier and manageable.

• Life is about touching the lives around us:
When you have an opportunity to touch people's lives, don’t hesitate.


Guest Bio: 
Trey Scott’s passion, experience, and knowledge are reflected in his 12 years of real estate sales and leadership experience with Keller Williams Realty including becoming 2010 Rookie of the Year of his Realtor’s Board of Association as a part-time agent and multi-year Million Dollar Club and Top Producer awards recipient. He was the first KW Luxury International Agent in his KW market center breaking into the luxury homes sales market. 

Connect with Trey:


Phone Number: 952-454-0934

Support Trey Scott at Go Fund Me

*If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.

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