Why should someone hire you versus the competition? If you’ve never asked yourself that question before, you need to start today, because the answer will lead you to today’s topic: developing a unique value proposition. A unique value proposition is a simple, concise statement that explains why someone should hire you instead of the competition.
Starting fresh in a new market can be a daunting experience for agents, and making a name for ourselves can be incredibly difficult when we don’t have a database. How can we establish ourselves as successful agents when we’re new to an area- and what can we do to win over the local luxury market? How can we compete alongside agents who have been serving the area for decades? On this episode, Realtor at Keller Williams Realty Palo Alto, Maria Afzal shares how to make a name for ourselves when we’re new to a market.
If you want to serve the local luxury market, you have to live, socialize and interact in the area. -Maria Afzal
Takeaways + Tactics
- Whenever we’re new to an area, socializing with new people is important. However, if we want to establish ourselves as successful agents in the market, we have to make sure the people we spend most of our time with are also successful.
- To serve a luxury community, we have to be a part of it. To show our authenticity, it’s important we live alongside and socialize with the luxury community.
- Pick the right mentor. Some agents have been working an area for decades, so if we want to enter the space, their guidance and mentorship is key.
On this episode, we spoke about how to market ourselves to a luxury market when we’re new to the space. After discussing the importance of using our marketing to highlight our integrity, we mentioned why it’s key to build relationships with other honest, integrity-driven agents across the country.
We also discussed:
- How to avoid being surrounded by negativity
- The pros and cons of working with celebrity clients
- How the unprecedented challenges posed by 2020 will impact the luxury market
Maria Afzal is a Realtor and proud member of the Keller Williams Realty Palo Alto team. After starting her career in real estate in Virginia, her love of the industry took her across the country, and in 2016 she entered the world of Luxury Real Estate in Silicon Valley. Maria is a Certified Luxury Home Marketing Specialist - Million Dollar Guild Member. She is also a member of the National Association of Realtors, California Association of Realtors, Silicon Valley Association of Realtors, and The Institute of Luxury Home Marketing.
To find out more about Maria, head to:
You can also email her directly on email@example.com
And text her on 650 561 6073
In this episode, we will talk about an amazing property that we are marketing right now at just under $3 million. It has some amazing features, such as an indoor saltwater pool, but we wanted to make these features pop on camera and video.
Hope everyone is staying healthy and positive with COVID-19. When our economy loosens up, there will be many high net worth buyers aiming to purchase more international properties. Agents should familiarize the complexities of international transactions.
What concerns do high net worth sellers have when choosing agents? What are the benefits of buying properties in Mexico? Do we need to be fluent in Spanish to be successful in the Mexican market? What do we need to know about the transaction process in the country?
On this episode, the past President of Keller Williams Luxury Division Mexico, Ramon Davila, shares how to build relationships with agents Internationally and how to invest in property in Mexico.
Low property taxes and the current state of the Peso offer great opportunities for US investors to buy property in Mexico. -Ramon Davila
Takeaways + Tactics
- Let buyers know the benefits: properties in Mexico have around 14% value-add every year, and rented out properties see 5-6% return on investments annually.
- It’s a good idea to have fluent Spanish-speakers on our teams. While most international luxury buyers can speak English, it’s always helpful to have a Spanish-speaking team member to assist with details and contracts.
- When it comes to transactions in Mexico, confidentiality is key. Instead of signs and advertisements, most sellers prefer to have their properties handled discreetly.
At the start of this episode, we heard some of the benefits of investing in property in Mexico. After learning that property tax is low in the country, we also spoke about how the exchange rate benefits American buyers.
We also shared insights on:
- Why Mexican buyers are looking to invest internationally
- Key Millennial buying trends
- How to contact sellers discreetly
Free download Call-to-Action - Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at luxurylistingspecialist.com.
Ramon Davila is an agent at Keller Williams, where he runs a successful team. Together with his team, Ramon works with investors and commercial properties. He also helped launch the Keller Williams luxury division. Ramon is enthusiastic about the opportunities for foreign investors in Mexico, and is excited by any opportunity to help international buyers and sellers gain a foothold in the country.
To find out more about Ramon, head to:
You can also reach him directly on firstname.lastname@example.org
Do you know how to use the power of demonstration in real estate? The power of demonstration means showing people—not telling them—how you can sell their home faster and for more money than anyone else, and today I’ll share several ways you can leverage the power of demonstration. The first is through video books.
Hope everyone is staying safe and healthy with the Corona Virus. Real estate is an industry experiencing significant change, and one of those changes is cryptocurrency in transactions. How does it work and what is the underlying technology that makes it so favorable in business? How should real estate agents be approaching this technology? In this episode, Donald Hyun Kiolbassa, real estate and estate planning attorney with cryptocurrency expertise, shares what the rise of cryptocurrency means for our industry.
Exercise an extremely heightened level of caution before proceeding a deal that involves blockchain. -Donald Hyun Kiolbassa
Takeaways + Tactics:
- When government monetary regulations started popping up, this created an appetite to circumvent them and this created cryptocurrency.
- Cryptocurrency is the exchange, blockchain is the underlying tech that makes it hacker proof.
- Change your Bitcoin into cash before an exchange. There aren’t enough safeguards and regulations for direct exchanges yet.
- Cryptocurrency is the future of real estate, and while we’re not there yet, it’s good for agents to know what it is, and how we can use it.
At the start of the show, we talked about a transaction that involved cryptocurrency, and how it led to me meeting Donald. Next, Donald shared some basic information on blockchain, why it’s become popular and the technology behind it. We also talked about whether or not real estate agents and their clients should start doing cryptocurrency transactions.
We also discussed;
- How government policies created the appetite for cryptocurrency
- How blockchain can be used to reduce fraudulent transactions
- The drawbacks of cryptocurrency
Donald Hyun Kiolbassa is a real estate and estate planning attorney, investor and speaker. Over the past 11 years he has managed thousands of residential real estate transactions, and has extensive experience in corporate structuring and tax implications of residential and commercial real estate transactions. For more information, visit http://www.chicagorealestateatty.com/.
When it comes to marketing a client’s home, you need to figure out what to do in order to position their home more effectively to a larger pool of buyers. In this week’s post, I discuss the power of certain "before and after" marketing materials that will help you, as an agent, communicate to taste-specific clients about the importance of broadening their home’s appeal, therefore increasing the number of luxury listings in your portfolio. After all, a wider base of buyers could equal more money in your sellers’ pockets.
Video is a great communication tool, and we should be using it to our advantage. With the recent "Shelter In Place" orders in many states along with agents working with clients remotely during this Corona Virus outbreak, video communication is a great way to deliver your message. When should we send potential clients personalized video messages, and what should we include in them? How can video messages help us build stronger relationships with clients?
Create casual content. When you can get comfortable on camera and be yourself in a natural, unscripted way, it shows a level of confidence that is deeply attractive. -Ethan Beute
Takeaways + Tactics
- By sending a video message a few days before meeting a potential client, we can pre-sell ourselves. Plus, since 90% of our competitors won’t do this, it’s a great way to differentiate ourselves.
- Follow up after an appointment with a video message. This video should be used to address any questions our potential client may have had at the appointment.
- We should all be using video to rehumanize ourselves. People want to do business with those they know and trust, so using a more casual video is a great way to build relationships with potential clients.
- At the start of this episode, we discussed how sending videos prior to an appointment can help pre-sell us to clients, and ensure they remember the appointment. We also discussed that personal videos don’t need to replace the high-budget, scripted videos many luxury agents gravitate towards, but can be an additional communication tool.
We also shared insights on:
- How personal videos can be used to demonstrate confidence
- That informal videos don’t need to tarnish our exclusivity
- Why sending personal videos saves everyone time and prioritizes convenience
Ethan Beute is the Chief Evangelist for BombBomb. Having worked in marketing teams inside local television stations for over a decade, Ethan decided to pursue an MBA. It was after this that he connected with BombBomb- and he hasn’t looked back since. Ethan is passionate about helping people improve their communication, and is focused on assisting people rehumanize their businesses. Alongside Stephen Pacinelli, Ethan is the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
For more information about Ethan and BombBomb, head to
And you can also email him at email@example.com
To take advantage of a 14-day free trial of BombBomb, head to bombbomb.com/luxury
Today we’re going to talk about the importance of building your brand, both online and offline. Is your online brand consistent with your offline brand? If not, you’ll lose your competitive advantage over other Realtors.
The real estate industry is full of great agents, so we have to go the extra mile to distinguish ourselves. How can we protect ourselves from competitors attempting to discredit us- and why should we avoid belittling our competition? How can we show potential clients we’re the obvious choice? On this episode, owner of Waterfront Properties and Club Communities, Rob Thomson shares how we can differentiate ourselves from any competition.
Be careful not to compare yourself with other agents- it just sounds like you’re badmouthing the competition. -Rob Thomson
Takeaways + Tactics
- It’s perfectly acceptable if we aren’t involved in the transaction process personally, but we have to tell our clients upfront. Don’t let competitors use this to discredit us.
- Don’t belittle competitors. Instead of getting involved in what makes us ‘good’ or ‘bad’, we should be telling potential clients what makes us different.
- Instead of telling clients what we offer, invite them to the office to see for themselves- they’ll realize they’re getting more than an agent when they choose to work with us.
On this episode, we discussed how to set ourselves apart from our competitors. After discussing the ways competitors try discredit us, we shared how to structure meetings with potential clients that highlight our uniqueness, and gave suggestions for who should attend those meetings.
We also shared insights on:
- The importance of knowing our numbers
- How to pre-sell clients ahead of signing with us
- Small tokens of appreciation that will distinguish us as industry leaders
Rob Thomson is the owner of Waterfront Properties and Club Communities. He built the business alongside his mother, and together they established an organization dedicated to helping customers buy and sell luxury real estate on waterfront properties and club communities. Today, Waterfront Properties and Club Communities is the largest purveyor of luxury residences in Palm Beach and Martin Counties.
To find out more about Rob, head to https://www.linkedin.com/in/robthomson
You can also call him on 561 346 1881