Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Nov 24, 2022
Thursday Nov 24, 2022
When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Nov 17, 2022
Thursday Nov 17, 2022
According to Amit, confidence is essential to have before making the transition. Also, you have to visit the luxury houses before taking clients for viewing so that you'll be relaxed when you view the property for the first time with the clients.
Listen to learn more.
"If you're nice to people and genuinely compliment them, you're going to create friendships, and it helps a lot." -Amit Bhuta
Three Things You'll Learn from the Episode
- Confidence is an essential tool when it comes to transitioning. If you're confident, buyers will trust you.
- If you're targeting a particular market, look for the agents who sell in that area, and befriend them genuinely, as they may have a listing of what's coming up.
- People are moving because they want to, not just because they have to. Your job is to find the why and a perfect way of centering your pitch around that.
Guest Bio:
Amit was born in India but has lived in South Florida for over 40 years. He came from a background in sales management that led him to transition into real estate 16 years ago. His professional reputation has awarded him a large referral and resource network that stretches around the globe.
Connect with Amit:
Website: https://www.compass.com/
LinkedIn: https://www.linkedin.com/in/amitbhuta/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 10, 2022
Thursday Nov 10, 2022
In any market, you're the most crucial messenger to your database, and if not you, then who else is?
Are we going through a recession? That's probably one of the questions you've been asking yourself. People are confused and have no idea what to do. Some think being in real estate is the riskiest thing, and they opt out. If you're one of them - don't throw in the towel yet; listen to this episode.
Matthew Ferrara joins me on the show to discuss and share nuggets of wisdom on how to survive during difficult times. Matthew has dedicated himself to helping people grow their careers and potential.
According to Matthew, our job in real estate is turning uncertainty into calculated risk. He further argues that the presumed recession will bring opportunities to us, and all we need to do is to open ourselves up to find and seize them.
“People are moving not because of what they get, but of who they are becoming.” -Matthew Ferrara
Three Things You’ll learn from this Episode:
• Every cloud has a silver lining. You have to look deeper. The industry needs us to offer our expertise, even if things look complicated. Chances are we'll make the same money we made when things were looking up, if not more.
• You have to keep working on yourself. It's the best project you can embark on. You'll thank yourself later.
• Learn to keep in touch with your clients, whether they are prospects, former or current clients. It'll help you clean up your database and know when an opportunity arises.
Guest Bio:
Matthew Ferrara is a philosopher, writer, photographer, keynote speaker, and cancer survivor. He travels the world helping others explore ideas and reach their goals.
Connect with Matthew Ferrara:
Website: https://www.matthewferrara.com/
Facebook: https://www.facebook.com/PhilosopherFerrara
Instagram: https://www.instagram.com/matthew_ferrara1/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 03, 2022
Thursday Nov 03, 2022
You need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Monday Oct 24, 2022
Monday Oct 24, 2022
Education is the key to success, but unfortunately, we see people not interested in educating themselves on the latest trends and what's working and not working. The fact is, things are constantly evolving, and we must keep learning to stay relevant.
In this episode, Teresa Kinney and Letty Oliver join me on the show to share how Miami Realtors take real estate education a notch higher.
Teresa Kinney is the CEO of the Miami Realtors Association. Letty Oliver is the Chief of Innovative Education. The Miami Realtors Association is the largest in the United States and second to the Toronto Board. It has 55,000 primary and 60,000 total members.
Teresa and Letty will give us details of what they're doing to bring more education into real estate. They'll also share local and global courses' dates and venues.
The most fantastic thing about their courses is they don't cost an arm and a leg. They're affordable. To top it up, they have memberships like Young Professionals Network (YPN) that allow members to enjoy free classes, get exposure on Miami YPN socials, and offer a referral network.
Listen to this episode to learn more.
Miami Realtor’s Website:https://www.miamirealtors.com/
Miami Realtor’s Calendar: https://www.miamirealtors.com/events/month/
“Luxury is a global business. Having those connections are important.” -Michael LaFido
Three Things You’ll Learn from this Episode:
• Education is key if you want to succeed and remain relevant in the real estate space.
• Having a membership and getting involved in your local association is essential. It opens you up to networking opportunities and access to courses necessary for your career.
Guest Bio:
Miami Association of Realtors is the largest local Realtor association in the United States, with over 60,000 members. They offer over 4000 programs to its members where they can learn all about technology, and the latest trends in the marketplace, designations, and certifications.
Teresa – tkinney@miamire.com
Letty – letty@miamire.com
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visitwww.LuxuryFridays.com for more information. Hope to see you there!
Thursday Oct 13, 2022
Thursday Oct 13, 2022
As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off-season months” of the year? School has started, and the winter months and holidays are approaching. Potential sellers might ask you whether they should put their homes up for sale now or wait till 2023 to sell. Listen in to hear a few things you can tell them to keep their home on the market, or get them to consider selling now.
Let's connect!
Michael LaFido, Marketing Luxury Group
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
Be sure to visit JoinLuxeGroup.com to find out when the next Luxury Livestream will be.
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Thursday Oct 06, 2022
Thursday Oct 06, 2022
Do you run a real estate brokerage or a large team? When did you last have a training session for them at a fun, yet exclusive venue?
We’re in a shifting economy, and we've seen many brokers cut back on their agents, but Combs Premier Realty Group has taken a different route.
They believe your company's average sale price increases when you motivate and reward your agents or team. Their goal was to have their team trained for luxury buyers and more luxury listings.
They invited me to train their top agents at a 17,000 sq foot mansion they rented; looking back, the investment was worth it.
In this episode, Tamara and Emmitt Combs join me to discuss the importance of empowering your team through training. My guests confirm that their team has become bolder and more robust since the training at the mansion. Their team is always ready to show up, leverage its database, and always prepared to market.
Listen to this episode to hear more.
"If you want to get into luxury, then you really need to monitor your daily conversations and who you engage with. "- Emmitt Combs
Three Things You'll Learn
-
Education is critical. When you're armed with the right information, you'll always be bold enough to serve your clients without feeling like an imposter.
-
When you invest in your office or team, the business becomes the most significant beneficiary in the long run.
- You cannot build a strong team or office without empowering them. Your team needs your support.
Guest Bio:
Combs Premier Realty Group is the largest African-American-owned real estate brokerage in Central Florida, with expanding offices in Miami and Atlanta.
Connect with Tamara & Emmitt Combs:
Website: https://combspremier.com/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Sep 22, 2022
Thursday Sep 22, 2022
We all know how easy it is to flip a laptop open and instantly find out who owns a particular property. It doesn’t have to be like that. There are various ways of ensuring that your name doesn’t appear anywhere in the searches.
David Lanciotti shares the different ways for property owners to remain anonymous and mistakes to avoid when you don’t want people to know you own a particular property.
According to David and other advisors, land trusts are the way to add an extra layer of protection. When you close on a property and hold title through a land trust, you are safeguarded from being all over the internet.
If you’d like to learn more, listen to this episode.
“High net worth clients can do all sorts of things. But the first layer of protection is staying off the radar, keeping your assets private, nobody knowing what you own.” -David Lanciotti
Three Things You’ll Learn from this Episode
- Land trusts are a perfect way of remaining anonymous regarding your properties.
- When you purchase property under a land trust, it shields you from being overcharged by following the history of who you are and what you own.
- The worst mistake you can make when you purchase your property through a land trust is having tax bills sent over directly to the home address.
Guest Bio:
David joined the Chicago Title Land Trust Company in 2001 and served as Executive Vice President and General Counsel.
He is the author of the Land Trust Administration in Illinois (IICLE 2009) and Modern Land Trust Practice (IICLE 2015). In addition, he is a board-certified Continuing Legal Education Instructor and a frequent speaker at legal and banking seminars on land trust issues.
Connect with David Lanciotti:
Website: https://ctlandtrust.com/
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Instagram: https://www.instagram.com/luxurylistingspecialist/
YouTube: https://www.youtube.com/c/Marketingluxurygroup
TikTok: https://www.tiktok.com/@luxuryspecialist
Thursday Sep 15, 2022
Thursday Sep 15, 2022
Do you have “Before and After” pictures? I am sure you have shown homes that didn’t appeal to your buyers. What can you do to ensure a larger percentage of buyers choose your listings over the competition?
As an agent, you should be continually building your portfolio of “Before and After” pictures so you can show prospective clients how you have turned homes around and helped the sellers get more profit from their sales. Listen in to hear more about how to do this well.
Connect with Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Sep 08, 2022
Thursday Sep 08, 2022
What you do with information when you get it makes all the difference. It separates you from people with loads of information who decide to sit on it.
In this episode, my guest is the amazing Lucinda Gadson. She’s a RE/MAX real estate agent in Texas. When Lucinda heard of my LUXE Designation course, she decided to take it. According to Lucinda, taking my LUXE Designation course opened her to a world of endless probabilities. Looking back at the past 2 years, her average sales price has increased by 60%!!! Last year, despite only working 6 months (was sick with Covid-19) Lucinda had her best year ever in real estate!
Lucinda will share her incredible real estate journey with me, and hopefully, a nugget or two we can all borrow. Listen and learn.
“I highly recommend listening to Michael’s podcasts, getting your LUXE Designation, and getting that education if you want to be a luxury agent or if you just want to be a great agent in your price point.”
- Lucinda Gadson
Three Things You’ll Learn from this Episode
- Educate and invest in yourself:
Whatever you do, you need to keep empowering yourself with information. Consider listening to podcasts, reading books, or taking courses. It keeps you well informed with essential information to help you thrive. -
Always be open to helping other people.
It comes back to you in equal measure. Lucinda is always willing to help salespeople get more money for their houses. In turn, she gets referrals whenever they have anyone selling a home. - When you have a good business model, things will always work without your presence.
When Lucinda had Covid for six months, her business was still up and running.
Guest Bio:
Lucinda Gadson is a LUXE Certified real estate agent with RE/MAX Pinnacle Group Realtors in Arlington TX.
Connect with Lucinda:
Website: https://www.lucindagadson.com/
LinkedIn: https://www.linkedin.com/in/lucindagadson
Phone Number: (214) 463-9255
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com