Luxury Listing Specialist - Dominate High End Listings In Any Market

If Not You, Then Who? with Matthew Ferrara

In any market, you're the most crucial messenger to your database, and if not you, then who else is? 

Are we going through a recession? That's probably one of the questions you've been asking yourself. People are confused and have no idea what to do. Some think being in real estate is the riskiest thing, and they opt out. If you're one of them - don't throw in the towel yet; listen to this episode.

Matthew Ferrara joins me on the show to discuss and share nuggets of wisdom on how to survive during difficult times. Matthew has dedicated himself to helping people grow their careers and potential.

According to Matthew, our job in real estate is turning uncertainty into calculated risk. He further argues that the presumed recession will bring opportunities to us, and all we need to do is to open ourselves up to find and seize them. 

 

“People are moving not because of what they get, but of who they are becoming.” -Matthew Ferrara

 

Three Things You’ll learn from this Episode:

• Every cloud has a silver lining. You have to look deeper. The industry needs us to offer our expertise, even if things look complicated. Chances are we'll make the same money we made when things were looking up, if not more.

• You have to keep working on yourself. It's the best project you can embark on. You'll thank yourself later.

• Learn to keep in touch with your clients, whether they are prospects, former or current clients. It'll help you clean up your database and know when an opportunity arises. 

 

Guest Bio:
Matthew Ferrara is a philosopher, writer, photographer, keynote speaker, and cancer survivor. He travels the world helping others explore ideas and reach their goals.

Connect with Matthew Ferrara:

Website: https://www.matthewferrara.com/

Facebook: https://www.facebook.com/PhilosopherFerrara

Instagram: https://www.instagram.com/matthew_ferrara1/

Connect with Michael:

YouTube: @MarketingLuxuryGroup

TikTok: @LuxurySpecialist

Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there! 

 

The 5 Senses When Listing a Home

You need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses. 

 

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  michael@marketingluxurygroup.com LuxuryListingSpecialist.com 
JoinLuxeGroup.com

The Essence of Continuous Education in Real Estate with Teresa Kinney and Letty Oliver

 

Education is the key to success, but unfortunately, we see people not interested in educating themselves on the latest trends and what's working and not working. The fact is, things are constantly evolving, and we must keep learning to stay relevant. 

In this episode, Teresa Kinney and Letty Oliver join me on the show to share how Miami Realtors take real estate education a notch higher.

Teresa Kinney is the CEO of the Miami Realtors Association. Letty Oliver is the Chief of Innovative Education. The Miami Realtors Association is the largest in the United States and second to the Toronto Board. It has 55,000 primary and 60,000 total members. 

Teresa and Letty will give us details of what they're doing to bring more education into real estate. They'll also share local and global courses' dates and venues.

The most fantastic thing about their courses is they don't cost an arm and a leg. They're affordable. To top it up, they have memberships like Young Professionals Network (YPN) that allow members to enjoy free classes, get exposure on Miami YPN socials, and offer a referral network. 

Listen to this episode to learn more.

Miami Realtor’s Website:https://www.miamirealtors.com/

Miami Realtor’s Calendar: https://www.miamirealtors.com/events/month/

“Luxury is a global business. Having those connections are important.”  -Michael LaFido

 

 

Three Things You’ll Learn from this Episode:

• Education is key if you want to succeed and remain relevant in the real estate space. 

• Having a membership and getting involved in your local association is essential. It opens you up to networking opportunities and access to courses necessary for your career. 

• You can never be too connected. Get involved in various networking groups and sub-groups such as YPN, WCR, AREAA, NAREB, NAHREP, and The Alliance.

Guest Bio: 

Miami Association of Realtors is the largest local Realtor association in the United States, with over 60,000 members. They offer over 4000 programs to its members where they can learn all about technology, and the latest trends in the marketplace, designations, and certifications. 

Teresa – tkinney@miamire.com

Letty – letty@miamire.com

Connect with Michael:

YouTube: @MarketingLuxuryGroup

TikTok: @LuxurySpecialist

Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visitwww.LuxuryFridays.com for more information. Hope to see you there! 

Should You Keep a Home on the Market Now During “The Slower Season”?

As a listing agent, should you encourage your current sellers to keep their homes on the market during the “off-season months” of the year? School has started, and the winter months and holidays are approaching. Potential sellers might ask you whether they should put their homes up for sale now or wait till 2023 to sell. Listen in to hear a few things you can tell them to keep their home on the market, or get them to consider selling now.

Let's connect!

Michael LaFido, Marketing Luxury Group
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com

 

Be sure to visit JoinLuxeGroup.com to find out when the next Luxury Livestream will be. 

YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Rewarding Your Agents with Exclusive Luxury Events with Tamara and Emmitt Combs

Do you run a real estate brokerage or a large team? When did you last have a training session for them at a fun, yet exclusive venue?

We’re in a shifting economy, and we've seen many brokers cut back on their agents, but Combs Premier Realty Group has taken a different route. 

They believe your company's average sale price increases when you motivate and reward your agents or team. Their goal was to have their team trained for luxury buyers and more luxury listings.

They invited me to train their top agents at a 17,000 sq foot mansion they rented; looking back, the investment was worth it.

In this episode, Tamara and Emmitt Combs join me to discuss the importance of empowering your team through training. My guests confirm that their team has become bolder and more robust since the training at the mansion. Their team is always ready to show up, leverage its database, and always prepared to market. 

Listen to this episode to hear more.

"If you want to get into luxury, then you really need to monitor your daily conversations and who you engage with. "- Emmitt Combs
 

Three Things You'll Learn

• Education is critical. When you're armed with the right information, you'll always be bold enough to serve your clients without feeling like an imposter. 
  
  

• When you invest in your office or team, the business becomes the most significant beneficiary in the long run.
  
  

• You cannot build a strong team or office without empowering them. Your team needs your support. 
  
  

Guest Bio:

Combs Premier Realty Group is the largest African-American-owned real estate brokerage in Central Florida, with expanding offices in Miami and Atlanta. 

Connect with Tamara & Emmitt Combs: 
Website: https://combspremier.com/

Connect with Michael: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

 

 

Land Trusts and Internet Privacy with David Lanciotti

We all know how easy it is to flip a laptop open and instantly find out who owns a particular property. It doesn’t have to be like that. There are various ways of ensuring that your name doesn’t appear anywhere in the searches.

David Lanciotti shares the different ways for property owners to remain anonymous and mistakes to avoid when you don’t want people to know you own a particular property. 

According to David and other advisors, land trusts are the way to add an extra layer of protection. When you close on a property and hold title through a land trust, you are safeguarded from being all over the internet.

If you’d like to learn more, listen to this episode.

“High net worth clients can do all sorts of things. But the first layer of protection is staying off the radar, keeping your assets private, nobody knowing what you own.” -David Lanciotti

Three Things You’ll Learn from this Episode

• Land trusts are a perfect way of remaining anonymous regarding your properties.
  
  
• When you purchase property under a land trust, it shields you from being overcharged by following the history of who you are and what you own.
  
  
• The worst mistake you can make when you purchase your property through a land trust is having tax bills sent over directly to the home address.
  
  

Guest Bio:

David joined the Chicago Title Land Trust Company in 2001 and served as Executive Vice President and General Counsel. 

 He is the author of the Land Trust Administration in Illinois (IICLE 2009) and Modern Land Trust Practice (IICLE 2015). In addition, he is a board-certified Continuing Legal Education Instructor and a frequent speaker at legal and banking seminars on land trust issues.

Connect with David Lanciotti:

Website: https://ctlandtrust.com/ 


Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 
JoinLuxeGroup.com
Instagram: https://www.instagram.com/luxurylistingspecialist/
YouTube: https://www.youtube.com/c/Marketingluxurygroup
TikTok: https://www.tiktok.com/@luxuryspecialist

 

 

Creating Powerful Visuals with “Before and After” Pictures

Do you have “Before and After” pictures? I am sure you have shown homes that didn’t appeal to your buyers. What can you do to ensure a larger percentage of buyers choose your listings over the competition?

As an agent, you should be continually building your portfolio of “Before and After” pictures so you can show prospective clients how you have turned homes around and helped the sellers get more profit from their sales. Listen in to hear more about how to do this well.

 

Connect with Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 
JoinLuxeGroup.com

How Did Lucinda Increase Her Average Sales Price by 60% While Working Only 6 Months Last Year? with Lucinda Gadson

What you do with information when you get it makes all the difference. It separates you from people with loads of information who decide to sit on it.

In this episode, my guest is the amazing Lucinda Gadson. She’s a RE/MAX real estate agent in Texas. When Lucinda heard of my LUXE Designation course, she decided to take it. According to Lucinda, taking my LUXE Designation course opened her to a world of endless probabilities. Looking back at the past 2 years, her average sales price has increased by 60%!!! Last year, despite only working 6 months (was sick with Covid-19) Lucinda had her best year ever in real estate!

Lucinda will share her incredible real estate journey with me, and hopefully, a nugget or two we can all borrow. Listen and learn.

 

“I highly recommend listening to Michael’s podcasts, getting your LUXE Designation, and getting that education if you want to be a luxury agent or if you just want to be a great agent in your price point.”
- Lucinda  Gadson

Three Things You’ll Learn from this Episode 

• Educate and invest in yourself:
  Whatever you do, you need to keep empowering yourself with information. Consider listening to podcasts, reading books, or taking courses. It keeps you well informed with essential information to help you thrive.
  
  

• Always be open to helping other people.
  It comes back to you in equal measure. Lucinda is always willing to help salespeople get more money for their houses. In turn, she gets referrals whenever they have anyone selling a home.

• When you have a good business model, things will always work without your presence.
  When Lucinda had Covid for six months, her business was still up and running. 
  
  

Guest Bio:
Lucinda Gadson is a LUXE Certified real estate agent with RE/MAX Pinnacle Group Realtors in Arlington TX. 

Connect with Lucinda:

Website: https://www.lucindagadson.com/ 

LinkedIn: https://www.linkedin.com/in/lucindagadson 

Phone Number: (214) 463-9255 

 

Connect with Michael:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com
YouTube Channel

Keep Your Clients Engaged with These Easy Tips

What’s the best way to keep your clients engaged? I’m not just referring to your clients leaving likes and comments on your social media posts - I mean engagement that generates action and lands you leads. In real estate, the more engaging you are, the higher the chances of people reaching out to you. So what can you do to engage your clients authentically? To learn what you need to do, listen to this podcast. 

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com 
JoinLuxeGroup.com

From Intern to Hosting $4.5m Open Houses in the First 3 Months of Becoming a Realtor with Dugan Reilly

How does one graduate from being an intern to selling luxury listings? Last summer, Dugan Reilly interned for me just before going into his senior year in college. He just graduated in May, passed his real estate exam, and became a Realtor in Tennessee on May 11th, 2022.

In this episode, Dugan and I will discuss his experience mirroring and shadowing me before getting his real estate license. Dugan took my advice as a new agent in a new market with no database and offered to host open houses at other agents' listings. He has hosted 15 so far in his first three months as an agent... including hosting an open house at a $4.5 million property.

We will talk about that experience and how he is trying to convert some of the 20-plus buyers that attended. We also discuss the best practices he has developed and some challenges he has faced. Listen and learn. 

“I tell agents don’t think like real estate agents… think like marketers.” - Michael LaFido

Things You'll Learn from this Episode

• Thinking outside the box is key.
  By stepping outside the box and getting creative with marketing your properties, you can significantly increase traffic to them.
  

• Learn the ins and outs of building a top-producing team.
  Do your groundwork on what it takes to have a successful team.
  

• The difference between marketing "average" homes vs. luxury.
  A luxury home is a home that is listed for sale at least three times the average sales price for that market. Remember, luxury is relative to a specific market. 

• The importance of branding and building a consistent brand.
  Branding is essential in the real estate world. Strive to build a brand that lingers in peoples’ minds. 

 

Guest Bio:
Dugan is the CEO of Real Estate Business at eXp Realty. He's also a coach and mentor to people with chronic illnesses. Dugan recently started a program that helps people with cystic fibrosis become the pro version of themselves and achieve their goals.

Connect with Dugan: 
LinkedIn: https://www.linkedin.com/in/duganreilly/ 

Instagram: https://www.instagram.com/dailydugan/?hl=en

Connect with Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com
YouTube Channel