Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Apr 13, 2023
Thursday Apr 13, 2023
Are you in over your head or intimidated to go on that big listing appointment? Our CLOSER Program is designed to provide you with the support you need to succeed. Whether you're a new agent with limited experience or a seasoned pro looking to improve your skills, our customized solutions can help you close the deal, so don't let a lack of experience or resources hold you back from achieving your goals. To learn more about how our CLOSER Program can benefit you, have a listen.
Connect with me:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Apr 06, 2023
Thursday Apr 06, 2023
Listen to Michael as he does an analysis and “fresh-eyes” audit of a “stale” $3.75m mansion in this episode. We’ll look at a 19,000 sq foot estate on over 24 acres. This home has been on the market for a while now with two different agents, and the price has been dropping.
We’ll look at every room, and I’ll share with the current listing agent Josh McGrath the renovations and changes that should be done to the house to make it more appealing to buyers. Josh also gets some actionable tips to help him with marketing the property.
Feel free to borrow a golden nugget or two from this episode. Listen in and learn and apply to the properties that you represent.
Check out the listing here: 230 Quarry Rdg E, Charleston, WV 25304
“Every home has a story, whether it be the architect, the builder, the previous owner, always tell the story to be a good storyteller in real estate.” - Michael LaFido
Three Things You’ll Learn from this Episode
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In real estate, less is more. Don’t show up too much. Leave some room for creativity.
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If you have a property that needs some work, the best thing to do is work on it. If the seller is unwilling to, then at least have some digital renovations done.
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Always tell a story. You cannot thrive in real estate if you are not a good storyteller.
Connect with me:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Mar 30, 2023
Thursday Mar 30, 2023
Do you want to become a leading authority figure in your local market? Are you wanting to become more successful as a luxury agent? If your answer to either question is yes, I have the solution for you. I am creating a book called “Secrets of Top Luxury Agents,” and you can contribute, which will help you build your credibility as a leader. To hear more about all of this visit SecretsOfTopLuxuryAgents.com, and listen to my latest podcast.
Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Have you always wanted to work with high-income earners like athletes and celebrities? This episode is for you! Rod Watson joins me on the show for an in-depth conversation about how he works with celebrities and athletes.
Rod has built a reputation as a reliable Realtor in Southern California. He specializes in selling high-end homes. People appreciate Rod’s commitment to making his clients’ lives easier. He gets repeat business and referrals from his clients.
In this episode, Rod shares some tips and advice for working with celebrities, athletes, and luxury as a whole. If this is an area you’ve always been eyeing, grab your notebook and pen. Listen and learn.
“Never not put your best foot forward in any situation when working in this space. Always make sure that you are going above and beyond for these clients.” -Rod Watson
Things You’ll Learn from the Episode
- When working with Athletes and celebrities, you must be honest and transparent.
- Being discreet is the rule of the game. Maintaining your client’s privacy goes a long way.
- Always vet the people who come your way. Don’t let celebrity status blind you.
- The do’s and don’ts when it comes to working with high-income individuals.
Connect with Rod Watson:
LinkedIn: https://www.linkedin.com/in/rod-watson-9a047932/
Website: https://www.lavipagent.com/
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Mar 16, 2023
Thursday Mar 16, 2023
I'm excited to share that we have been named the top luxury real estate coach in America by Agent Magazine! Our comprehensive coaching program, Luxe, is designed to help you take your business to the next level and attract high-end buyers in your market. If you're looking to increase your average sale price and work smarter, not harder, then our coaching program can help you achieve your goals. Take a listen to this short podcast.
Let's Connect!
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
ChatGPT is the new buzzword on the internet streets.
Imagine going to a search engine and typing in a question and not having to decipher through different websites. The search engine gives you the answer to your question. It’s like a robot with a giant brain. That’s how ChatGPT works.
With ChatGPT, all you have to do is type your question, and the robot browses through the available web pages and gives you well-compiled answers. The beauty of this software is that it can personalize the data, filter it by your desired results and help you make decisions.
Blake Cory joins me in this episode to expound more on ChatGPT. He shares what it is, and how we can all use it to take our businesses to the next level. Listen and learn.
“Everything we’re about to go over, you’ve got two choices, you get in front of it, and you grow your business exponentially, you supercharge your business, or there’s a high likelihood you’re going to die.” -Blake Cory
Three Things You’ll Learn from the Episode
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What is ChatGPT?
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How ChatGPT is going to separate the successful and unsuccessful real estate agents.
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How can we use AI forecasting tools to predict future profitability in your real estate business?
Guest Bio:
The Blake Cory Home Selling Team is one of Southern California's Top Ranked Real Estate Teams for helping people buy or sell the place they call home. Blake's Team is committed to enriching the lives of our community and team members alike by building relationships and providing education and industry-shattering service.
Connect with Blake Cory:
Instagram: https://www.instagram.com/blakecoryre/
Website: https://www.blakecorycoaching.com/
Thursday Feb 23, 2023
Thursday Feb 23, 2023
How much follow up is too much follow up?
Follow up is critical for any business. People think you’re not hungry enough if you don’t follow up. On the other hand, people think you’re desperate or nagging if you follow up too much. Where do we draw the line between following up and not following up?
Elisa Stephano joins me on the podcast. Elisa picks my brain on what constitutes too much follow up. After a seller became unresponsive, Elisa and her business partner didn’t answer calls or reply to emails. I share some golden nuggets with Elisa. Listen in to learn more.
“A huge part of being a real estate agent is the ability to communicate effectively and retain control with your clients and help them with making big decisions.”- Elisa Stephano
Three Things You’ll Learn from this Episode:
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Follow up is essential if you want to grow your business. If you don’t follow up, people will think you don’t want the business.
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When working with people, knowing and understanding their DISC profile is vital. It’ll help you understand how best to work with them.
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When you feel like you are following up too much, find creative ways of showering your client with value.
Connect with Elisa Stephano:
Instagram: https://www.instagram.com/eliiisastephano/
LinkedIn: https://www.linkedin.com/in/elisa-stephano-303588141/
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Feb 16, 2023
Thursday Feb 16, 2023
The term “matchmaker” isn’t just for the Valentine’s Day holiday - it can also grow your real estate business! I have a matchmaker program on my website, and I genuinely recommend that other agents have one as well. It can help you get more listings in a market with low inventory, and it can help your buyers who are struggling to find the right home. To hear more about a real estate matchmaker program, listen to this podcast.
Michael LaFido
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Have you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel.
Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience.
Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and for those that are at their lowest to surface again. Listen and learn.
"It doesn't matter how you got here, it's not your fault, but it's your responsibility to take care of it." - Wally Bressler
Three Things You'll Learn from this Episode
- Your upbringing contributes a lot to the adult you become: Parents should strive to raise their children to become great adults, not great children.
- Rock bottom is not the end. It could be the beginning of a significant turning point in your life.
- You need to know what your true “why” is to be focused enough.
Guest Bio:
Wally is an author, coach, speaker, and phone sales expert helping entrepreneurs build top businesses.
Connect with Wally Bressler:
LinkedIn: https://www.linkedin.com/in/wally-bressler-8a4682a4/
Website: https://www.phonesalessecrets.com/
Facebook: https://www.facebook.com/PhoneSalesSecrets/
Connect with Michael Lafido:
(888) 930-8510
www.LuxuryFridays.com
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
YouTube: @MarketingLuxuryGroup
Thursday Feb 02, 2023
Thursday Feb 02, 2023
You probably have business cards and allow your friends and family members to give them out, and that’s great, but did you know that there’s a much more powerful way to get referrals and make those introductions more helpful to you? There’s a great way to train your loved ones to help you better, and it will make things easier for everyone. Plus, it will greatly strengthen your business. To hear about this, listen to this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com