Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Mar 30, 2023
Thursday Mar 30, 2023
Do you want to become a leading authority figure in your local market? Are you wanting to become more successful as a luxury agent? If your answer to either question is yes, I have the solution for you. I am creating a book called “Secrets of Top Luxury Agents,” and you can contribute, which will help you build your credibility as a leader. To hear more about all of this visit SecretsOfTopLuxuryAgents.com, and listen to my latest podcast.
Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Have you always wanted to work with high-income earners like athletes and celebrities? This episode is for you! Rod Watson joins me on the show for an in-depth conversation about how he works with celebrities and athletes.
Rod has built a reputation as a reliable Realtor in Southern California. He specializes in selling high-end homes. People appreciate Rod’s commitment to making his clients’ lives easier. He gets repeat business and referrals from his clients.
In this episode, Rod shares some tips and advice for working with celebrities, athletes, and luxury as a whole. If this is an area you’ve always been eyeing, grab your notebook and pen. Listen and learn.
“Never not put your best foot forward in any situation when working in this space. Always make sure that you are going above and beyond for these clients.” -Rod Watson
Things You’ll Learn from the Episode
- When working with Athletes and celebrities, you must be honest and transparent.
- Being discreet is the rule of the game. Maintaining your client’s privacy goes a long way.
- Always vet the people who come your way. Don’t let celebrity status blind you.
- The do’s and don’ts when it comes to working with high-income individuals.
Connect with Rod Watson:
LinkedIn: https://www.linkedin.com/in/rod-watson-9a047932/
Website: https://www.lavipagent.com/
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Mar 16, 2023
Thursday Mar 16, 2023
I'm excited to share that we have been named the top luxury real estate coach in America by Agent Magazine! Our comprehensive coaching program, Luxe, is designed to help you take your business to the next level and attract high-end buyers in your market. If you're looking to increase your average sale price and work smarter, not harder, then our coaching program can help you achieve your goals. Take a listen to this short podcast.
Let's Connect!
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
ChatGPT is the new buzzword on the internet streets.
Imagine going to a search engine and typing in a question and not having to decipher through different websites. The search engine gives you the answer to your question. It’s like a robot with a giant brain. That’s how ChatGPT works.
With ChatGPT, all you have to do is type your question, and the robot browses through the available web pages and gives you well-compiled answers. The beauty of this software is that it can personalize the data, filter it by your desired results and help you make decisions.
Blake Cory joins me in this episode to expound more on ChatGPT. He shares what it is, and how we can all use it to take our businesses to the next level. Listen and learn.
“Everything we’re about to go over, you’ve got two choices, you get in front of it, and you grow your business exponentially, you supercharge your business, or there’s a high likelihood you’re going to die.” -Blake Cory
Three Things You’ll Learn from the Episode
-
What is ChatGPT?
-
How ChatGPT is going to separate the successful and unsuccessful real estate agents.
-
How can we use AI forecasting tools to predict future profitability in your real estate business?
Guest Bio:
The Blake Cory Home Selling Team is one of Southern California's Top Ranked Real Estate Teams for helping people buy or sell the place they call home. Blake's Team is committed to enriching the lives of our community and team members alike by building relationships and providing education and industry-shattering service.
Connect with Blake Cory:
Instagram: https://www.instagram.com/blakecoryre/
Website: https://www.blakecorycoaching.com/
Thursday Feb 23, 2023
Thursday Feb 23, 2023
How much follow up is too much follow up?
Follow up is critical for any business. People think you’re not hungry enough if you don’t follow up. On the other hand, people think you’re desperate or nagging if you follow up too much. Where do we draw the line between following up and not following up?
Elisa Stephano joins me on the podcast. Elisa picks my brain on what constitutes too much follow up. After a seller became unresponsive, Elisa and her business partner didn’t answer calls or reply to emails. I share some golden nuggets with Elisa. Listen in to learn more.
“A huge part of being a real estate agent is the ability to communicate effectively and retain control with your clients and help them with making big decisions.”- Elisa Stephano
Three Things You’ll Learn from this Episode:
-
Follow up is essential if you want to grow your business. If you don’t follow up, people will think you don’t want the business.
-
When working with people, knowing and understanding their DISC profile is vital. It’ll help you understand how best to work with them.
-
When you feel like you are following up too much, find creative ways of showering your client with value.
Connect with Elisa Stephano:
Instagram: https://www.instagram.com/eliiisastephano/
LinkedIn: https://www.linkedin.com/in/elisa-stephano-303588141/
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Feb 16, 2023
Thursday Feb 16, 2023
The term “matchmaker” isn’t just for the Valentine’s Day holiday - it can also grow your real estate business! I have a matchmaker program on my website, and I genuinely recommend that other agents have one as well. It can help you get more listings in a market with low inventory, and it can help your buyers who are struggling to find the right home. To hear more about a real estate matchmaker program, listen to this podcast.
Michael LaFido
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Have you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel.
Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience.
Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and for those that are at their lowest to surface again. Listen and learn.
"It doesn't matter how you got here, it's not your fault, but it's your responsibility to take care of it." - Wally Bressler
Three Things You'll Learn from this Episode
- Your upbringing contributes a lot to the adult you become: Parents should strive to raise their children to become great adults, not great children.
- Rock bottom is not the end. It could be the beginning of a significant turning point in your life.
- You need to know what your true “why” is to be focused enough.
Guest Bio:
Wally is an author, coach, speaker, and phone sales expert helping entrepreneurs build top businesses.
Connect with Wally Bressler:
LinkedIn: https://www.linkedin.com/in/wally-bressler-8a4682a4/
Website: https://www.phonesalessecrets.com/
Facebook: https://www.facebook.com/PhoneSalesSecrets/
Connect with Michael Lafido:
(888) 930-8510
www.LuxuryFridays.com
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
YouTube: @MarketingLuxuryGroup
Thursday Feb 02, 2023
Thursday Feb 02, 2023
You probably have business cards and allow your friends and family members to give them out, and that’s great, but did you know that there’s a much more powerful way to get referrals and make those introductions more helpful to you? There’s a great way to train your loved ones to help you better, and it will make things easier for everyone. Plus, it will greatly strengthen your business. To hear about this, listen to this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Jan 26, 2023
Thursday Jan 26, 2023
Don’t forget to look out for my math for earning $500,000 annually. Listen and learn.
“When buyers see each other coming and going, that creates urgency, which is a good thing, and it benefits the seller.”- Collin Kelley
Things You’ll Learn from the Episode:
• Buyers and sellers always want to feel special and valued.
• When it comes to marketing, you must choose the least chosen paths. It will make you stand out.
• Always be authentic and transparent with people.
• How to earn $500,000 annually.
Guest Bio:
Collin has a B.S. in Accounting and Information Systems and
a Masters's Degree in Professional Accountancy from Central Washington University. Before getting into real estate, he spent 3 years in the world of public accounting and consulting, which has given him a rich perspective on financial strategy.
Connect with Collin Kelley:
Email: collin@foundersgroupnw.com
Phone: 208-597-3700
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Jan 19, 2023
Thursday Jan 19, 2023
Check your calendar - it’s already 2023! The new year brings new opportunities, but without proper planning, it will be difficult to meet them. If you want 2023 to be your luxury real estate business’s best year ever, you need a plan. That’s why today I’m explaining a business concept that has helped me immensely over the past few years: Tony Robbins’ success cycle. Check out my podcast to learn the four parts of the success cycle and how they work.
Let's Connect!
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist