Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Aug 04, 2022
Thursday Aug 04, 2022
As the market cools, alarming headlines about home prices dropping are circulating in the media. Many sellers and would-be sellers are worried about their real estate plans. As an agent, what can you do to reassure your clients and help them get top dollar for their homes? Educating your seller clients through videos and conversations can go a long way. To learn what you should say to your clients to win in this cooling market, listen in.
Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information.
Connect with Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
Thursday Jul 28, 2022
Thursday Jul 28, 2022
🍾 I'm excited to announce we have reached another milestone - our 200th episode. 🎉 Thank you for tuning in. I look forward to many more years of connecting and sharing with you.
What do you do when faced with adversity? Do you throw in the towel and stay at rock bottom? According to my guest Glenn Stearns, adversity is the ultimate foundation of success.
After college, Glenn worked as a loan officer for ten months, then left and started his mortgage company Stearns Lending LCC. When the economic crisis came, his company emerged among the top lenders in the country.
Glenn attributes his success to resilience and always putting people before profits. He's a two-time cancer survivor and has taken part in reality shows, among them being Undercover Billionaire.
Glenn will share his incredible journey from rags to riches in this episode. Listen in to learn more.
"It's not luck. It's perseverance that's going to get you through and make you successful." -Glenn Stearn
Three Things You'll Learn from the Episode
• You can make your life better:
You only need to believe you can....be resilient and work hard.
• Always put people before profits:
Glenn said it helped his company boom when other companies were going down.
• Your mistakes should never hold you back from becoming successful:
They should be lessons.
Guest Bio: Glenn Stearns is known in the mortgage industry for building Stearns Lending, LLC, a nationwide mortgage company he established in 1989. The company became one of the largest privately held mortgage companies in the nation.
In 2019, Glenn starred in the television show "Undercover Billionaire" on the Discovery channel. The show was centered around starting over again and building a business from the ground floor.
Connect with Glenn:
Website: https://www.glennstearns.com/
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Instagram: https://www.instagram.com/luxurylistingspecialist/
If you have any questions about today's podcast, have a real estate question, or if you feel like just popping in to say hi, join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information.
Thursday Jul 21, 2022
Thursday Jul 21, 2022
Price reductions: They seem to be the only thing agents are talking about. If you’re concerned about how you can explain what’s going on to your clients, don’t worry. Today I’ll share what’s happened with price reductions historically and how that relates to our current market.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Instagram: https://www.instagram.com/luxurylistingspecialist/
YouTube: https://www.youtube.com/c/Marketingluxurygroup
Be sure to hit the red subscribe button!
Thursday Jul 14, 2022
Thursday Jul 14, 2022
Today, the LGBTQ community still doesn’t have the freedom it deserves in many ways. In this episode, I will have an in-depth conversation with Erin Morrison on how the LGBTQ+ Real Estate Alliance is helping advocate for equal rights in the LGBTQ community. She's the president-elect of the Alliance.
The LGBTQ+ Real Estate Alliance was launched in June 2020 by leading real estate industry members. Influential real estate professionals and allies joined with other members of the LGBTQ+ community to create a new voice in real estate. Listen in to this episode.
“The LGBTQ Alliance is an organization I highly recommend Realtors join and support.”- Michael LaFido
Three Lessons You’ll Learn from this Episode
- The LGBTQ community is not different from any of us:
We need to treat them equally. - Pay attention to your market:
Sometimes things happen so fast that you’ll miss something if you are not keen enough. - In a cooling market, first impressions matter a lot:
Be sure to make them count.
Guest Bio:
Native Texan, Erin Morrison, was born in Austin and raised in Houston. After college, she worked as a Landman in the petroleum industry. She has a decade of experience in oil and gas leasing, property law, and land contracts. In 2015, she transitioned to residential real estate.
Erin is the 2022 National President-Elect of the LGBTQ+ Real Estate Alliance, which fights for fair housing and against discrimination against the LGBTQ+ community. She also sits on the Diversity Committee with the Austin Board of Realtors, as well as the National Association of Realtors.
Connect with Erin Morrison:
Personal Website: https://www.erinsellsaustin.com/
Alliance Website: https://realestatealliance.org/
Enjoy $50 off your first membership using the code LUX22
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Follow Michael on Instagram: https://www.instagram.com/luxurylistingspecialist/
Thursday Jul 07, 2022
Thursday Jul 07, 2022
Recently, we just completed our in-person Luxury Designation event in Chicagoland at the Medinah Country Club. We brought in agents all over the country who were looking to work smarter, not harder, to increase their average sale price. Listen in to find out what a Luxury Designation event is like.
Questions? Join me live on Luxury Fridays and ask me. Visit JoinLuxeGroup.com for more information.
Connect with Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
Thursday Jun 30, 2022
Thursday Jun 30, 2022
We live in an era where everyone knows a Realtor. Sometimes and you must be the black sheep in the herd. Sometimes, we find ourselves going overboard, trying to stand out from the crowd. In this episode, Nick "Tiger " Quay and I have an in-depth conversation on building a brand that stands out.
Nick is a creative Realtor and marketer who has managed to build a brand that stands out. He recalls a situation with a client who wanted to sell a house with about 17 cats living there for years.
The seller called Nick and wanted an immediate answer on whether he could sell the house. Nick said yes, and the silence on the seller's side was evidence that something was amiss.
So, Nick got creative and decided to take a different marketing route. He had a buyer for the home in no time.
Listen and learn about Nick's secret sauce from this episode on how to stand out as a brand.
When people see your sign consistently in the neighborhood, your name spreads around a little bit more. -Nick "Tiger' Quay
Three Things You'll Learn from this Episode
- On building your brand:
As a brand, you need a social device for your brand; Nick has his tiger mascot and his paddleboard. - Standing out:
Standing out is about how you serve others and represent yourself. - Giving without expecting a return:
Marketing is about finding your voice and serving others without expecting anything in return.
Guest Bio:
For more than thirteen years Nick “Tiger” Quay has been at the forefront of the Miami and Fort Lauderdale real estate industry. Nick's passion for introducing South Florida's diverse culture to his clients influenced him to think and act beyond the average Realtor's scope.
Nick practices what he believes in. He has a cosmopolitan perspective on life. As an avid paddleboarder and waterman, Nick is extremely passionate about the environment and is often involved in resiliency conversations at different levels. As a founding member of the Sustainability and Resiliency Task Force in his city, Nick actively looks for opportunities to protect the continued growth and stability of the homes and businesses in the area.
Connect with Nick:
Website: https://nicktigerquay.com/
Instagram: https://www.instagram.com/nicktigerquay/
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Jun 23, 2022
Thursday Jun 23, 2022
Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you have to reflect if you have lots of friends or past clients who don’t call you and list with someone else. That never feels good; it’s like stepping on Legos. You need to win their business, and the key to doing so is staying top of mind.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Do you believe in your dreams so much that you’d be willing to "burn the boat" and leave everything behind to chase them?
Meet Jamie Taluk. Jamie and her family left behind everything they had in California and moved to North Carolina to start from scratch. According to Jamie, they had planned for the relocation for over a year, and it took a lot of prayers, faith, and hard work.
When they moved to North Carolina, Jamie had a plan to execute. She had no database, but she knew that it wouldn’t be long before she started flourishing again with her digital marketing skills. She joined a brokerage that gave her the freedom to brand herself in whatever way she felt was right with her. Within a year, Jamie was among the top-rated agents.
Besides being in the real estate real, Jamie has a passion project called Girls with Grit, where they encourage and help women build their businesses. She co-founded the group with Tara McCarthy and Lauren Rocco.
In this episode, Jamie will share with us some digital marketing tips and some golden nuggets that we can apply in our businesses. Listen and learn.
"The problem is that too many agents, whether they’re new or trying to grow their business, think that if they speak to everyone, they will get more business, and that’s the opposite." -Jamie Tulak
Things You'll Learn from this Episode
- All clients should be treated the same:
It doesn’t matter how much they bring to the table; your high-level and low-level clients should receive the same services. - Get a niche: When it comes to digital marketing, having a niche is essential. There is money in specialization.
- A confused mind will never buy: You should be crystal clear for your audience to understand.
- Always come from a place of value:
Be willing to give before you receive.
Guest Bio:
Jamie has been a top-producing agent for the last 12 years. In addition, she stages homes and has a background in interior design. She holds a Bachelor of Arts degree in Interior Design from Fresno State. She is also one of the co-founders of "Girls with Grit Collective" to support women in real estate.
Connect with Jamie:
Facebook: https://www.facebook.com/JamieTulakRealtor/
Instagram: https://www.instagram.com/jamiesellsraleigh/
Website: https://jamiesellsraleigh.com/
Girls with Grit Collective: https://www.girlswithgritcollective.com/
Connect with Michael:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
LuxuryFridays.com
Thursday Jun 09, 2022
Thursday Jun 09, 2022
How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by leveraging other people’s properties (OPP) to position yourself as a top producer and expert. Listen in to learn three methods you can use to catapult yourself into the upper price points in your market.
If you have any questions about today’s podcast or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.
Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Would you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary.
Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of her husband’s past teammates, but with people outside her inner circle, including Caucasians.
Theresa has a fantastic story that many of us can learn from, and she'll share some golden nuggets that we can all borrow. Listen in to this episode.
“Part of the barrier for me was the people and still is the people I associate with. There’s nothing wrong with associating with the masses. You have to put yourself in a position to be amongst who you are trying to target.” -Theresa Bowes
Three Lessons You’ll Learn from this Episode
- Confidence is key:
In whatever you do, confidence is key. You can’t achieve much if you’re not confident.
- Pay the price to achieve success:
If you want something bad, you have to be ready to pay the price. Theresa paid the price by moving the Porsche building and investing in the LUXE Designation, and attending Michael’s class. - Success happens when your dreams are bigger than your excuses:
Your gender or race is not an excuse for you not to dream big and go for it. Look at Theresa Bowe; she's making significant moves as a black woman.
Guest Bio: Theresa has been in real estate for 12 years. She's married to former NFL player Dwayne Bowe. In addition to real estate, she's a philanthropist, entrepreneur, author, and a mother to two children.
Connect with Theresa Bowe:
Instagram: https://www.instagram.com/therealtheresabowe/
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
Join Michael live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be.