Luxury Listing Specialist - Dominate High End Listings In Any Market

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From Intern to Hosting $4.5m Open Houses in the First 3 Months of Becoming a Realtor with Dugan Reilly

August 25, 2022

How does one graduate from being an intern to selling luxury listings? Last summer, Dugan Reilly interned for me just before going into his senior year in college. He just graduated in May, passed his real estate exam, and became a Realtor in Tennessee on May 11th, 2022.

In this episode, Dugan and I will discuss his experience mirroring and shadowing me before getting his real estate license. Dugan took my advice as a new agent in a new market with no database and offered to host open houses at other agents' listings. He has hosted 15 so far in his first three months as an agent... including hosting an open house at a $4.5 million property.

We will talk about that experience and how he is trying to convert some of the 20-plus buyers that attended. We also discuss the best practices he has developed and some challenges he has faced. Listen and learn. 

I tell agents don’t think like real estate agents… think like marketers.” - Michael LaFido

Things You'll Learn from this Episode

  • Thinking outside the box is key.
    By stepping outside the box and getting creative with marketing your properties, you can significantly increase traffic to them.

  • Learn the ins and outs of building a top-producing team.
    Do your groundwork on what it takes to have a successful team.

  • The difference between marketing "average" homes vs. luxury.
    A luxury home is a home that is listed for sale at least three times the average sales price for that market. Remember, luxury is relative to a specific market. 

  • The importance of branding and building a consistent brand.
    Branding is essential in the real estate world. Strive to build a brand that lingers in peoples’ minds. 


Guest Bio:
Dugan is the CEO of Real Estate Business at eXp Realty. He's also a coach and mentor to people with chronic illnesses. Dugan recently started a program that helps people with cystic fibrosis become the pro version of themselves and achieve their goals.

Connect with Dugan: 


Connect with Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |
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