Luxury Listing Specialist - Dominate High End Listings In Any Market

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Launching a Luxury Division with Tony Martinez

August 11, 2022

If you could throw a rock in South Florida, it would land on a real estate agent, and if it could bounce off, it would hit another real estate agent. There are many people in the real estate industry, and for you to survive, you need to stand out.

But the million-dollar question is, how do you stand out and get noticed? Today, I'm privileged to have a fantastic Realtor, Tony Martinez. He runs a very successful brokerage in South Florida. 

They recently launched their luxury division, and Tony's agents had to take our LUXE Designation training if they wanted to be listed as luxury agents on their website. We spent a lot of time discussing why Tony felt a dedicated luxury division was important for his agents... and how he feels now since launching his luxury division 4 months ago.  

Tony also wears multiple hats besides running a brokerage. He also owns the CDPE- Certified Distressed Property Expert designation. 

We're coming into a season where the markets are slowing down a bit. Tony will give us some wisdom nuggets that will empower agents to deal with short sales and foreclosures. Also, he'll give us some tips on how agents can differentiate themselves. 

Listen in and learn. 

The mindset is fed by the people you surround yourself with.”

- Tony Martinez

Three Things You’ll Learn from this Episode

• The real estate industry is crowded.
As an agent, you need to find a way of differentiating yourself. Tony has some nuggets to share on how to do that. 

• Distressed properties are low-hanging fruits.
If you master how to deal with them, there is some good business, and the competition is less stiff.

 Learn about foreclosures and short sales.
You'll learn how to deal with foreclosures and short sales to ensure the client gets the best experience. 


Guest Bio: 
Tony Martinez is considered by many as one of real estate’s premier speakers. Tony’s sense of humor enables him to take complex topics, such as short sales and working with investors, and make them fun to learn. As an expert on Short Sales and a National Speaker, Tony has trained over 15,000 agents on the Short Sales process. He serves as the Co-Broker/Owner of Xtreme International Realty and Xtreme Realty Team Highlands County in Florida.

Connect with Tony Martinez:



Enjoy $100 off Tony’s course by using promo code SAVED100

Connect with Michael: 
Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 |