Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Success leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
How safe are you? How sure are you that the person talking to you via phone, email, or SMS is who they say they are?
If you're an agent and get assigned a call, you get an internet lead or a text, and you're curious if it's a real person, a bot, or a fraudster - please do your due diligence.
In this episode, Josh Tilleson joins me on the show to explain how to use forewarn.com to our advantage. I've been using the site for a while and have testimony that it works. According to Josh, Forewarn has information on about 98% of Americans.
Josh teaches us how Forewarn works, along with the red flags and yellow cards to look out for. Plus, we get to hear some inspiring testimonies of people who have worked with Forewarn.
"From a physical safety standpoint, as well as from a fraud standpoint, there's no more vulnerable than real estate." -Josh Tilleson
Three Things You'll Learn
• You're better safe than sorry. We've seen people lose their money due to a lack of due diligence. Master the art of doing your homework before committing to a deal.
• Real estate is vulnerable, and you must be keen enough not to fall victim.
• As an agent, knowing your prospects for more thoughtful and safer engagements are essential.
Guest Bio: Josh Tilleson has been the Vice President of Sales at Forewarn since 2017.
Connect with Josh:
Website: forewarn.com
LinkedIn: https://www.linkedin.com/in/josh-tilleson-42789a/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Dec 22, 2022
Thursday Dec 22, 2022
Have you noticed that some of your clients are a little put off about buying or selling right now? They’ve probably heard about our market shift from the national media and assume it’s a rotten time to make a move. To ease their fears and get them back on track, you need to position yourself as the local expert they can trust. That’s why I’m sharing three critical statistics that will contextualize your market. To learn what they are, have a listen.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Dec 15, 2022
Thursday Dec 15, 2022
We’re often told never to judge a book by its cover, but nobody warns us about judging people by their names.
Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity.
The names in question were - Rich and Greedy Millions. Wouldn't you question that too?
The lesson here is "trust, but verify" when talking to a prospect and not sure they are "qualified." Good things happen when you treat your customers right. They will come back and refer you to others. Rich and Greedy have given Seyoue more deals and have sent referrals. What would it have been like for him if he had judged the couple by their name?
“We shouldn’t judge a book by its cover. We’ve learned that from an early age, but human beings still do." -Michael LaFido
Three Things You'll Learn:
- Never judge people by their names. Often, we’re too quick to judge people without knowing who they truly are, and we miss the essence of meeting them.
- Dream big. You’re the only one who can limit yourself.
-
When you take care of your clients, they will always come back for more business and send referrals to you.
Guest Bio:
Seyoue Sims is a real estate agent in Arizona in the Valley of the Sun, including Scottsdale, Glendale, Goodyear, and Peoria.
Connect with Seyoue: www.Seyoue.com
Let's connect!
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Or need a fresh eyes analysis on a home? Join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Dec 08, 2022
Thursday Dec 08, 2022
It’s official: Higher interest rates are here to stay, at least for the time being. If your buyers are getting nervous from all the recent rate increases, what should you do? The truth is that they’ve already heard all the bad news from the regular media; that’s why you need to position yourself as a positive real estate source they can trust. To learn 15 benefits that you can tell your clients about in today’s market, take a listen.
Thursday Dec 01, 2022
Thursday Dec 01, 2022
How did Tammy go from selling two homes priced at $1.7m or more in her first five years in the business... to selling six homes at that price in the past nine months?
Today, Tammy Manning joins me on the show. She's an agent based in Kingsland, Texas. One of the things that stands out about Tammy is her ability to be intentional. She shares with us the daily routine that keeps her accountable and focused.
Being accountable and intentional has helped Tammy take her business a notch higher from where she was in 2020. Tammy attributes her success to her mindset training from my LUXE Designation course. I'm excited for you to hear about her journey!
"A goal is movable. A commitment is not measurable." -Tammy Manning
Three Things You'll Learn
• Being intentional helps us achieve things that we once thought were
unachievable.
• If you want to check all your commitments for the day off your list, you
need to practice time-blocking.
• Mindset matters more than we think. With the right mindset, you can achieve anything.
Guest Bio:
Tammy Manning is a top-producing agent in Kingsland, Texas, born and raised! She broker-owns with 20+ agent teams, teams, ICON agents, individual agents, and brand new agents. Her team is worldwide. They have agents in almost all the states in the US, Canada, Mexico, and France.
Connect with Tammy:
LinkedIn: https://www.linkedin.com/in/tammylists/
Instagram: https://www.instagram.com/tammymanning.lbj.realtor/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 24, 2022
Thursday Nov 24, 2022
When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Nov 17, 2022
Thursday Nov 17, 2022
According to Amit, confidence is essential to have before making the transition. Also, you have to visit the luxury houses before taking clients for viewing so that you'll be relaxed when you view the property for the first time with the clients.
Listen to learn more.
"If you're nice to people and genuinely compliment them, you're going to create friendships, and it helps a lot." -Amit Bhuta
Three Things You'll Learn from the Episode
- Confidence is an essential tool when it comes to transitioning. If you're confident, buyers will trust you.
- If you're targeting a particular market, look for the agents who sell in that area, and befriend them genuinely, as they may have a listing of what's coming up.
- People are moving because they want to, not just because they have to. Your job is to find the why and a perfect way of centering your pitch around that.
Guest Bio:
Amit was born in India but has lived in South Florida for over 40 years. He came from a background in sales management that led him to transition into real estate 16 years ago. His professional reputation has awarded him a large referral and resource network that stretches around the globe.
Connect with Amit:
Website: https://www.compass.com/
LinkedIn: https://www.linkedin.com/in/amitbhuta/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 10, 2022
Thursday Nov 10, 2022
In any market, you're the most crucial messenger to your database, and if not you, then who else is?
Are we going through a recession? That's probably one of the questions you've been asking yourself. People are confused and have no idea what to do. Some think being in real estate is the riskiest thing, and they opt out. If you're one of them - don't throw in the towel yet; listen to this episode.
Matthew Ferrara joins me on the show to discuss and share nuggets of wisdom on how to survive during difficult times. Matthew has dedicated himself to helping people grow their careers and potential.
According to Matthew, our job in real estate is turning uncertainty into calculated risk. He further argues that the presumed recession will bring opportunities to us, and all we need to do is to open ourselves up to find and seize them.
“People are moving not because of what they get, but of who they are becoming.” -Matthew Ferrara
Three Things You’ll learn from this Episode:
• Every cloud has a silver lining. You have to look deeper. The industry needs us to offer our expertise, even if things look complicated. Chances are we'll make the same money we made when things were looking up, if not more.
• You have to keep working on yourself. It's the best project you can embark on. You'll thank yourself later.
• Learn to keep in touch with your clients, whether they are prospects, former or current clients. It'll help you clean up your database and know when an opportunity arises.
Guest Bio:
Matthew Ferrara is a philosopher, writer, photographer, keynote speaker, and cancer survivor. He travels the world helping others explore ideas and reach their goals.
Connect with Matthew Ferrara:
Website: https://www.matthewferrara.com/
Facebook: https://www.facebook.com/PhilosopherFerrara
Instagram: https://www.instagram.com/matthew_ferrara1/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 03, 2022
Thursday Nov 03, 2022
You need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com