Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Jan 26, 2023
Thursday Jan 26, 2023
Don’t forget to look out for my math for earning $500,000 annually. Listen and learn.
“When buyers see each other coming and going, that creates urgency, which is a good thing, and it benefits the seller.”- Collin Kelley
Things You’ll Learn from the Episode:
• Buyers and sellers always want to feel special and valued.
• When it comes to marketing, you must choose the least chosen paths. It will make you stand out.
• Always be authentic and transparent with people.
• How to earn $500,000 annually.
Guest Bio:
Collin has a B.S. in Accounting and Information Systems and
a Masters's Degree in Professional Accountancy from Central Washington University. Before getting into real estate, he spent 3 years in the world of public accounting and consulting, which has given him a rich perspective on financial strategy.
Connect with Collin Kelley:
Email: collin@foundersgroupnw.com
Phone: 208-597-3700
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Jan 19, 2023
Thursday Jan 19, 2023
Check your calendar - it’s already 2023! The new year brings new opportunities, but without proper planning, it will be difficult to meet them. If you want 2023 to be your luxury real estate business’s best year ever, you need a plan. That’s why today I’m explaining a business concept that has helped me immensely over the past few years: Tony Robbins’ success cycle. Check out my podcast to learn the four parts of the success cycle and how they work.
Let's Connect!
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Success leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
How safe are you? How sure are you that the person talking to you via phone, email, or SMS is who they say they are?
If you're an agent and get assigned a call, you get an internet lead or a text, and you're curious if it's a real person, a bot, or a fraudster - please do your due diligence.
In this episode, Josh Tilleson joins me on the show to explain how to use forewarn.com to our advantage. I've been using the site for a while and have testimony that it works. According to Josh, Forewarn has information on about 98% of Americans.
Josh teaches us how Forewarn works, along with the red flags and yellow cards to look out for. Plus, we get to hear some inspiring testimonies of people who have worked with Forewarn.
"From a physical safety standpoint, as well as from a fraud standpoint, there's no more vulnerable than real estate." -Josh Tilleson
Three Things You'll Learn
• You're better safe than sorry. We've seen people lose their money due to a lack of due diligence. Master the art of doing your homework before committing to a deal.
• Real estate is vulnerable, and you must be keen enough not to fall victim.
• As an agent, knowing your prospects for more thoughtful and safer engagements are essential.
Guest Bio: Josh Tilleson has been the Vice President of Sales at Forewarn since 2017.
Connect with Josh:
Website: forewarn.com
LinkedIn: https://www.linkedin.com/in/josh-tilleson-42789a/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Dec 22, 2022
Thursday Dec 22, 2022
Have you noticed that some of your clients are a little put off about buying or selling right now? They’ve probably heard about our market shift from the national media and assume it’s a rotten time to make a move. To ease their fears and get them back on track, you need to position yourself as the local expert they can trust. That’s why I’m sharing three critical statistics that will contextualize your market. To learn what they are, have a listen.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Dec 15, 2022
Thursday Dec 15, 2022
We’re often told never to judge a book by its cover, but nobody warns us about judging people by their names.
Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity.
The names in question were - Rich and Greedy Millions. Wouldn't you question that too?
The lesson here is "trust, but verify" when talking to a prospect and not sure they are "qualified." Good things happen when you treat your customers right. They will come back and refer you to others. Rich and Greedy have given Seyoue more deals and have sent referrals. What would it have been like for him if he had judged the couple by their name?
“We shouldn’t judge a book by its cover. We’ve learned that from an early age, but human beings still do." -Michael LaFido
Three Things You'll Learn:
- Never judge people by their names. Often, we’re too quick to judge people without knowing who they truly are, and we miss the essence of meeting them.
- Dream big. You’re the only one who can limit yourself.
-
When you take care of your clients, they will always come back for more business and send referrals to you.
Guest Bio:
Seyoue Sims is a real estate agent in Arizona in the Valley of the Sun, including Scottsdale, Glendale, Goodyear, and Peoria.
Connect with Seyoue: www.Seyoue.com
Let's connect!
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Or need a fresh eyes analysis on a home? Join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Dec 08, 2022
Thursday Dec 08, 2022
It’s official: Higher interest rates are here to stay, at least for the time being. If your buyers are getting nervous from all the recent rate increases, what should you do? The truth is that they’ve already heard all the bad news from the regular media; that’s why you need to position yourself as a positive real estate source they can trust. To learn 15 benefits that you can tell your clients about in today’s market, take a listen.
Thursday Dec 01, 2022
Thursday Dec 01, 2022
How did Tammy go from selling two homes priced at $1.7m or more in her first five years in the business... to selling six homes at that price in the past nine months?
Today, Tammy Manning joins me on the show. She's an agent based in Kingsland, Texas. One of the things that stands out about Tammy is her ability to be intentional. She shares with us the daily routine that keeps her accountable and focused.
Being accountable and intentional has helped Tammy take her business a notch higher from where she was in 2020. Tammy attributes her success to her mindset training from my LUXE Designation course. I'm excited for you to hear about her journey!
"A goal is movable. A commitment is not measurable." -Tammy Manning
Three Things You'll Learn
• Being intentional helps us achieve things that we once thought were
unachievable.
• If you want to check all your commitments for the day off your list, you
need to practice time-blocking.
• Mindset matters more than we think. With the right mindset, you can achieve anything.
Guest Bio:
Tammy Manning is a top-producing agent in Kingsland, Texas, born and raised! She broker-owns with 20+ agent teams, teams, ICON agents, individual agents, and brand new agents. Her team is worldwide. They have agents in almost all the states in the US, Canada, Mexico, and France.
Connect with Tammy:
LinkedIn: https://www.linkedin.com/in/tammylists/
Instagram: https://www.instagram.com/tammymanning.lbj.realtor/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Nov 24, 2022
Thursday Nov 24, 2022
When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Nov 17, 2022
Thursday Nov 17, 2022
According to Amit, confidence is essential to have before making the transition. Also, you have to visit the luxury houses before taking clients for viewing so that you'll be relaxed when you view the property for the first time with the clients.
Listen to learn more.
"If you're nice to people and genuinely compliment them, you're going to create friendships, and it helps a lot." -Amit Bhuta
Three Things You'll Learn from the Episode
- Confidence is an essential tool when it comes to transitioning. If you're confident, buyers will trust you.
- If you're targeting a particular market, look for the agents who sell in that area, and befriend them genuinely, as they may have a listing of what's coming up.
- People are moving because they want to, not just because they have to. Your job is to find the why and a perfect way of centering your pitch around that.
Guest Bio:
Amit was born in India but has lived in South Florida for over 40 years. He came from a background in sales management that led him to transition into real estate 16 years ago. His professional reputation has awarded him a large referral and resource network that stretches around the globe.
Connect with Amit:
Website: https://www.compass.com/
LinkedIn: https://www.linkedin.com/in/amitbhuta/
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!