Luxury Listing Specialist - Dominate High End Listings In Any Market

The Language of Luxury

At a recent training, I had an agent who said I didn’t cover the language of luxury… what to say and what not to say. I say, don’t overthink it.  Listen in to learn more.

Connect with me:
Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com

Have a burning question? Need help with a listing? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!

 

Legacy is Beyond Finances with Trey Scott

What comes to your mind when people talk about legacy? Is it the amount of money you will leave behind after you are gone? According to Trey Scott, true legacy is about the impact you leave and the number of lives you have touched. Trey said when he discovered how vital legacy is was when he fell ill and had support and encouragement from all over the world. 

In this episode, Trey and I have a conversation about how he got into the real estate world after being rejected and became a top producer and Rookie of the Year in his first year. Listen to this episode to learn more. 

"Legacy is all about, who we changed the lives of, and the contribution that we give during our life." - Trey Scott

Things You'll Learn from this Episode: 

• Never give up:
Never give up on your dream, regardless of the many times people turn you down. 

• It’s not about the money:
Legacy has nothing to do with your financial status. It’s about the number of lives you touch for the better. 

• Accentuate the positive:
A positive attitude goes a long way in making a difficult situation appear easier and manageable.

• Life is about touching the lives around us:
When you have an opportunity to touch people's lives, don’t hesitate.

 

Guest Bio: 
Trey Scott’s passion, experience, and knowledge are reflected in his 12 years of real estate sales and leadership experience with Keller Williams Realty including becoming 2010 Rookie of the Year of his Realtor’s Board of Association as a part-time agent and multi-year Million Dollar Club and Top Producer awards recipient. He was the first KW Luxury International Agent in his KW market center breaking into the luxury homes sales market. 

Connect with Trey:

Email: treyscott@kw.com

Phone Number: 952-454-0934

Support Trey Scott at Go Fund Me

*If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.

What is the 5th Price Point?

In most real estate markets, there are four primary price points. However, there’s a fifth price point in some markets and that fifth price point is....ultra-luxury. Today I’m discussing all five price points, including what constitutes pricing for an ultra-luxury home. Listen in to learn about all five price points.

 

 

Connect with me:
Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com

Got a burning question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!

 

Want a luxury shirt? Go to LuxurySpecialistGear.com

 

The Power of Starting Over with Heidi Joy

Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from.

Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move to sell luxury.

In this episode, Heidi will share her journey into luxury real estate, and hopefully, we can all get inspired to make the bold moves we’ve wanted to make for a while now, but we lack the courage. Listen and learn.

 

“Everything now has to be done with joy. If it’s not fun, I’m not doing it.” -Heidi Joy

    

Three Things You'll Learn in This Episode

• Confidence is everything in this life:
  It's the fuel that keeps you going even when you feel like you are not good enough, especially in this business. 
  
  
• There is power in asking:
  We often shy away from reaching out to people just because we feel something is personal or not worth sharing. Heidi believes in the power of asking because it has impacted her life positively. 
  
  
• Starting over isn't easy, but it's worth it at the end of the day:
  There are times when we hit a dead end. The only option for us is to demolish everything and start all over again with a new sense of direction and energy. Once we do that, we find ourselves on the path to greatness. 
  
  

Guest Bio:
As CEO of her real estate team, Heidi Joy is a dedicated real estate professional, devoted to a full-time career in the Tampa Bay Area since 1998. In addition, she’s had the privilege of educating her real estate peers while earning awards and accolades. 

Connect with Heidi Joy:
Website: https://www.htsells.com/

Support Trey Scott at Go Fund Me: https://www.gofundme.com/f/help-save-treys-heart-surgery-and-recovery-fund

* If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.

Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com
LuxuryListingSpecialist.com 

If you have any questions or need help with a listing, join me live on Luxury Fridays. Visit JoinLuxeGroup.com for more information. Hope to see you there!

 

 

 

Reading the Contract

In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more.

 

Connect with me:
Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com

JoinLuxeGroup.com

Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!

Want a luxury shirt? Go to LuxurySpecialistGear.com

 

 

 

 

 

 

Dream Big with Ashley Tate

How big do you dream?

Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions?

Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a part of that class. One of those mansions was her listing.

Ashley has been in the industry for a year and a half. She’s never had a listing above $500,000, and now she's marketing a home for 6.95 million. 

She will be telling us how she got to that point and sharing some nuggets of wisdom that have helped her come this far. 

Listen in and learn.

 

“Definitely pick up your phone in this business.”-Ashley Tate

 

Three Things You'll Learn:

• Dream big:
Be open to suggestions and/or constructive feedback. Don’t hold yourself back. Always know that you’re capable of anything you set your mind to.

• Refine your network:
When it comes to networking, always associate yourself with people who are better than you and have been in the industry longer than you. 

• Leverage video marketing:
Never underestimate the power of video marketing. It can be the source of some great feedback and connections. 

 

Guest Bio: 
Ashley Tate is a graduate of CU, Boulder. Prior to getting into real estate, she's worked in customer service, retention, team training, internal & external communication, client/vendor relations, and leadership roles. 

Connect with Ashley:
Email:ashley@thrivedenver.com
Phone: 720-236-5762

 

Pre-Qualifying Buyers: Trust, but Verify

I recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds.

I contacted the agent to let them know that I’d be verifying the information.

So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate?

Listen to learn more.

 

Connect with me:
Michael LaFido

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com

JoinLuxeGroup.com

Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be.

Seven Keys to Create a Consistent Luxury Experience with Brennan Buckley

Chances are, there are luxury agents in your area who have an excellent reputation. You hear about them all the time. They’re the agents people rave about and recommend. They attract leads and referrals, largely due to their reputations. They get hired consistently. 

If you’re not one already, wouldn’t you want to be an agent like that?

It would be best if you listened to these nuggets of wisdom that Brennan Buckley is about to spill. I’ve known Brennan for a little over a year now. He’s the founding partner for Realm Global. He comes with 20 years of experience in real estate. Listen to this episode to learn about the seven nuggets of wisdom to create a consistent luxury experience.

“When you can make a connection with a buyer or a seller at their level, it shows how diligent you’ll be when you market their home and make a connection of their property.” - Brennan Buckley



Things You’ll Learn in This Episode:

• Educate yourself:
  Education is a crucial component of your growth.
  
  
• Your peer group makes a huge difference:
  It would help if you were around peers that will help you get there. The people around you determine how far you will go.
  
  
• Join luxury spheres:
  If you want to join the luxury world, consider joining things like country clubs. That’s where you’ll find your target audience.
  
  
• Find a niche:
  Specialists get wealthy, while generalists get paid.
  
  
• Do your homework:
  Know your area and everything that happens there, and do not forget to do your homework on the people you’ll be working with. It will make you stand out.
  
  
• Partnerships:
  Many clients in the luxury world are wealthy businesspeople, and their main aim is to build relationships and partnerships. Always strive to find a way of becoming a partner to your client.
  
  
• Afterward:
  People say that first impressions last, but according to Brennan, afterward impressions last an eternity and help build relationships.

 

Guest Bio:
Brennan Buckley is a Founding Partner of REALM Global, a new real estate collective made up of elite luxury professionals across the country. Before joining REALM, Brennan spent 15 years at Iowa Realty, Iowa’s Largest real estate company, where he served for several years as President. At age 33, he was named to The Des Moines Business Record’s Class of “40 Under Forty” business leaders. 

Connect with Brennan Buckley:
https://www.linkedin.com/in/brennan-buckley-a890724/


Got a question? Need help with a listing? Then join me live on Luxury Fridays. Visit LuxuryFridays.com for information on the next live session. Hope to see you there!

Evergreen Videos: Under Contract, Next Steps?

As an agent, you’re always trying to bring additional value to your database. So when people Google you, find your website, or see your YouTube channel, how can you differentiate yourself from the other agents in your market & position yourself as a leading authority on real estate matters?

In marketing, we use something called “evergreen videos”. They are videos that you can create once and leverage their content over and over again—the information they contain always stays relevant.

The trick to creating evergreen videos is to make them educational, answer commonly asked questions, and address relevant scenarios that can help your clients navigate the real estate process. If you create enough video content like this, the people who Google you will see your videos and immediately think that you know what you’re talking about.

For example, one video that would always stay relevant to your database could be about the different phases that a seller will have to go through once their home goes under contract. In the video, you’d both educate sellers on what to expect and give them tips to help make the process easier and more efficient. 

In this industry, everybody is looking for an easy button to help them succeed, but there is no such button. Success comes from continuing to better yourself and your practices and learning more about your field.

If you have any questions about today’s video, or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me. Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.

Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxurySpecialistGear.com

Click HERE to see where Michael is speaking next or where his next LUXE class will be.

 

 

 

 

 

 

The American Gift with Eddy Perez

A dream is just a dream till it becomes a reality. For the 330 million Americans, it's no longer a dream because they're already living it. In America, it's a blessing to have the opportunity to be who we want to be.

Today I have the privilege of interviewing Eddy Perez. He's the Founder and CEO of EPM based in Atlanta, Georgia, where he oversees overall operations, sales, revenue, marketing, compliance, and technology. As co-founder of EPM, recognized as part of the Inc. 5000,

He has excelled within the mortgage industry, being named one of the nation’s top mortgage bankers, recognized in National Mortgage Professionals Magazine’s “40 Most Influential Mortgage Professionals under 40.”

In this Episode, Eddy and I will be talking about "The American Gift" and how we can embrace it. Listen in and learn.

Connect with Eddy Perez:

LinkedIn: https://www.linkedin.com/in/eddyperezcmb

Website: https://epm.net/players/eddy-perez/

“Each day is a gift when you’re writing your own book.”-Michael LaFido

Three Things You'll Learn

• When in America:
  When in America, do as the Americans do. It doesn’t matter where you're from... embrace other cultures.
  
  
• Perfection vs. Excellence:
  Perfection does not exist, but in the process of trying to find it, you’ll find excellence.
  
  
• Keep on Moving:
  Focus on moving forward. You can't live in the past just because moving forward is difficult. 
  

Guest Bio:
Eddy Perez is a seasoned professional with experience holding multiple executive-level positions. Prior to founding Equity Prime Mortgage, in 2008, he operated the top producing office for Global Mortgage, Inc. He's closed over 3000 loans since entering into the mortgage business.