Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Today I want to talk about a term you might not have heard before: repetitive engagement. As a real estate agent, you have to reflect if you have lots of friends or past clients who don’t call you and list with someone else. That never feels good; it’s like stepping on Legos. You need to win their business, and the key to doing so is staying top of mind.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
Do you believe in your dreams so much that you’d be willing to "burn the boat" and leave everything behind to chase them?
Meet Jamie Taluk. Jamie and her family left behind everything they had in California and moved to North Carolina to start from scratch. According to Jamie, they had planned for the relocation for over a year, and it took a lot of prayers, faith, and hard work.
When they moved to North Carolina, Jamie had a plan to execute. She had no database, but she knew that it wouldn’t be long before she started flourishing again with her digital marketing skills. She joined a brokerage that gave her the freedom to brand herself in whatever way she felt was right with her. Within a year, Jamie was among the top-rated agents.
Besides being in the real estate real, Jamie has a passion project called Girls with Grit, where they encourage and help women build their businesses. She co-founded the group with Tara McCarthy and Lauren Rocco.
In this episode, Jamie will share with us some digital marketing tipsand some golden nuggets that we can apply in our businesses. Listen and learn.
"The problem is that too many agents, whether they’re new or trying to grow their business, think that if they speak to everyone, they will get more business, and that’s the opposite." -Jamie Tulak
Things You'll Learn from this Episode
All clients should be treated the same: It doesn’t matter how much they bring to the table; your high-leveland low-level clients should receive the same services.
Get a niche: When it comes to digital marketing, having a niche is essential. There is money in specialization.
A confused mind will never buy: You should be crystal clear for your audience to understand.
Always come from a place of value: Be willing to give before you receive.
Guest Bio: Jamie has been a top-producing agent for the last 12 years. In addition, she stages homes and has a background in interior design. She holds a Bachelor of Arts degree in Interior Design from Fresno State. She is also one of the co-founders of "Girls with Grit Collective" to support women in real estate.
How can you break into luxury real estate without any buyers or listings? This is a difficult task, but one way to make it easier is by leveraging other people’s properties (OPP) to position yourself as a top producer and expert. Listen in to learn three methods you can use to catapult yourself into the upper price points in your market.
If you have any questions about today’s podcast or if you’re considering a change in your career to another firm or team that specializes in luxury real estate, please call or email me.
Don’t forget to jump on our “Luxury Fridays” on YouTube each Friday. Check it out by going to www.LuxuryFridays.com and clicking on the “Luxury Friday’s On YouTube” button.
Connect with Michael LaFido:
Marketing Luxury Group I Luxury Listing Specialist
Would you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary.
Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of her husband’s past teammates, but with people outside her inner circle, including Caucasians.
Theresa has a fantastic story that many of us can learn from, and she'll share some golden nuggets that we can all borrow. Listen in to this episode.
“Part of the barrier for me was the people and still is the people I associate with. There’s nothing wrong with associating with the masses. You have to put yourself in a position to be amongst who you are trying to target.” -Theresa Bowes
Three Lessons You’ll Learn from this Episode
Confidence is key:
In whatever you do, confidence is key. You can’t achieve much if you’re not confident.
Pay the price to achieve success: If you want something bad, you have to be ready to pay the price. Theresa paid the price by moving the Porsche building and investing in the LUXE Designation, and attending Michael’s class.
Success happens when your dreams are bigger than your excuses: Your gender or race is not an excuse for you not to dream big and go for it. Look at Theresa Bowe; she's making significant moves as a black woman.
Guest Bio: Theresa has been in real estate for 12 years. She's married to former NFL player Dwayne Bowe. In addition to real estate, she's a philanthropist, entrepreneur, author, and a mother to two children.
At a recent training, I had an agent who said I didn’t cover the language of luxury… what to say and what not to say. I say, don’t overthink it. Listen in to learn more.
Connect with me: Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
Have a burning question? Need help with a listing? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!
What comes to your mind when people talk about legacy? Is it the amount of money you will leave behind after you are gone? According to Trey Scott, true legacy is about the impact you leave and the number of lives you have touched. Trey said when he discovered how vital legacy is was when he fell ill and had support and encouragement from all over the world.
In this episode, Trey and I have a conversation about how he got into the real estate world after being rejected and became a top producer and Rookie of the Year in his first year. Listen to this episode to learn more.
"Legacy is all about, who we changed the lives of, and the contribution that we give during our life." - Trey Scott
Things You'll Learn from this Episode:
• Never give up: Never give up on your dream, regardless of the many times people turn you down.
• It’s not about the money: Legacy has nothing to do with your financial status. It’s about the number of lives you touch for the better.
• Accentuate the positive: A positive attitude goes a long way in making a difficult situation appear easier and manageable.
• Life is about touching the lives around us: When you have an opportunity to touch people's lives, don’t hesitate.
Guest Bio: Trey Scott’s passion, experience, and knowledge are reflected in his 12 years of real estate sales and leadership experience with Keller Williams Realty including becoming 2010 Rookie of the Year of his Realtor’s Board of Association as a part-time agent and multi-year Million Dollar Club and Top Producer awards recipient. He was the first KW Luxury International Agent in his KW market center breaking into the luxury homes sales market.
*If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.
In most real estate markets, there are four primary price points. However, there’s a fifth price point in some markets and that fifth price point is....ultra-luxury. Today I’m discussing all five price points, including what constitutes pricing for an ultra-luxury home. Listen in to learn about all five price points.
Connect with me: Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
Got a burning question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!
Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from.
Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move to sell luxury.
In this episode, Heidi will share her journey into luxury real estate, and hopefully, we can all get inspired to make the bold moves we’ve wanted to make for a while now, but we lack the courage. Listen and learn.
“Everything now has to be done with joy. If it’s not fun, I’m not doing it.” -Heidi Joy
Three Things You'll Learn in This Episode
Confidence is everything in this life: It's the fuel that keeps you going even when you feel like you are not good enough, especially in this business.
There is power in asking: We often shy away from reaching out to people just because we feel something is personal or not worth sharing. Heidi believes in the power of asking because it has impacted her life positively.
Starting over isn't easy, but it's worth it at the end of the day: There are times when we hit a dead end. The only option for us is to demolish everything and start all over again with a new sense of direction and energy. Once we do that, we find ourselves on the path to greatness.
Guest Bio: As CEO of her real estate team, Heidi Joy is a dedicated real estate professional, devoted to a full-time career in the Tampa Bay Area since 1998. In addition, she’s had the privilege of educating her real estate peers while earning awards and accolades.
* If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.
Connect with Michael LaFido: Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com
If you have any questions or need help with a listing, join me live on Luxury Fridays. Visit JoinLuxeGroup.com for more information. Hope to see you there!
In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more.
Connect with me: Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!
Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions?
Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a part of that class. One of those mansions was her listing.
Ashley has been in the industry for a year and a half. She’s never had a listing above $500,000, and now she's marketing a home for 6.95 million.
She will be telling us how she got to that point and sharing some nuggets of wisdom that have helped her come this far.
Listen in and learn.
“Definitely pick up your phone in this business.”-Ashley Tate
Three Things You'll Learn:
• Dream big: Be open to suggestions and/or constructive feedback. Don’t hold yourself back. Always know that you’re capable of anything you set your mind to.
• Refine your network: When it comes to networking, always associate yourself with people who are better than you and have been in the industry longer than you.
• Leverage video marketing: Never underestimate the power of video marketing. It can be the source of some great feedback and connections.
Guest Bio: Ashley Tate is a graduate of CU, Boulder. Prior to getting into real estate, she's worked in customer service, retention, team training, internal & external communication, client/vendor relations, and leadership roles. Connect with Ashley: Email:ashley@thrivedenver.com Phone: 720-236-5762
