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Breaking the Barriers in Luxury as a Woman of Color with Theresa Bowe

June 2, 2022

Would you move from a 10,000-square-foot mansion to a 3,000-square-foot condo to get closer to your target audience? I know that’s quite a sacrifice, but sometimes it's necessary.

Our guest today is Theresa Bowe. She shares a little bit about her story and how she moved from a large 10,000 sq. foot house to the Porsche building in Miami (a luxury condo complex) with the idea of networking and increasing her referral-based business. Her supportive husband is a former NFL player. She’s trying to penetrate the upper price points, not just with former athletes and some of her husband’s past teammates, but with people outside her inner circle, including Caucasians.

Theresa has a fantastic story that many of us can learn from, and she'll share some golden nuggets that we can all borrow. Listen in to this episode.

Part of the barrier for me was the people and still is the people I associate with. There’s nothing wrong with associating with the masses. You have to put yourself in a position to be amongst who you are trying to target.” -Theresa Bowes

 


Three Lessons You’ll Learn from this Episode

  • Confidence is key:

    In whatever you do, confidence is key. You can’t achieve much if you’re not confident.

  • Pay the price to achieve success:
    If you want something bad, you have to be ready to pay the price. Theresa paid the price by moving the Porsche building and investing in the LUXE Designation, and attending Michael’s class.

  • Success happens when your dreams are bigger than your excuses:
    Your gender or race is not an excuse for you not to dream big and go for it. Look at Theresa Bowe; she's making significant moves as a black woman.

Guest Bio: Theresa has been in real estate for 12 years. She's married to former NFL player Dwayne Bowe. In addition to real estate, she's a philanthropist, entrepreneur, author, and a mother to two children. 

Connect with Theresa Bowe: 

Instagram: https://www.instagram.com/therealtheresabowe/

Connect with Michael LaFido:

Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 | michael@marketingluxurygroup.com

LuxuryListingSpecialist.com

Join Michael live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be.