Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Thursday Jun 22, 2023
Thursday Jun 22, 2023
Are you under the impression that investing in maintenance will automatically increase the value of your home? Think again. In our latest episode, we debunk the maintenance myth and reveal the real impact on home pricing. Don't miss out on this eye-opening discussion. Listen in and gain valuable insights into selling your home successfully.
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Are you looking for a creative option for your ultra-high-net-worth clients that are looking to diversify and enjoy their real estate portfolio? If so, this episode is for you. Spencer Rascoff and I engage in an in-depth conversation on fractional ownership and luxury real estate.
Spencer is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Recon Food and Pacaso. He served as Zillow’s CEO for a decade. During Spencer’s time as CEO, Zillow employed over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Before Zillow, Spencer co-founded and was VP of Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003.
In the fall of 2019, he co-created and co-taught the Harvard Business School’s course, managing tech ventures. Spencer hosts Office Hours, a podcast featuring candid conversations between prominent executives on leadership, diversity, inclusion, and startups.
In this episode, Spencer shares how we can all own a slice of luxury real estate through fractional ownership. He shares the ins and outs of why fractional ownership is something we should all consider. Listen and learn.
“With Pacaso, life is all about is trying to convince people to live in the moment, that life is short, and owning a second home is pretty terrific.”- Spencer Rascoff
Three Things You’ll Learn from the Episode:
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How fractional ownership works in real estate.
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The benefits of fractional ownership.
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How Pacaso works.
Connect with Spencer Rascoff:
Website: http://spencerrascoff.com/
LinkedIn: https://www.linkedin.com/in/spencerrascoff/
Pacaso: https://www.pacaso.com/
Email Spencer: spencer@picasso.com
Connect with Michael:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Jun 08, 2023
Thursday Jun 08, 2023
There are over a million agents out there, so how can you make yourself stand out? The truth is that in today’s competitive market, you need to work hard to win listings. On a recent appointment, I was reminded of how important it is to differentiate yourself. There is one key way that I do this: gifting. To hear more about how I use this strategy and how it can help you set yourself apart, listen to this short podcast.
Thursday Jun 01, 2023
Thursday Jun 01, 2023
How often do you follow up with past clients or prospects? One of our biggest shortcomings is giving up before following up. I’ve got Greg Holthaus and Andrew Dorn joining me. We’ll talk about the secret power of following up.
Greg Holthaus is a Tom Ferry coach and currently owns and operates two brokerages. He also owns a property management firm with commercial and multifamily portfolios with over 450 units in Illinois. Greg is an avid user of Follow-Up Boss and Ylopo. He expanded his career and joined the Tom Ferry coaching network, where he has excelled and is currently a top-rated team plus, a master coach, and a member of the Tom Ferry speaking bureau.
Andrew Dorn is the Vice President and national speaker at Follow-Up Boss. He’s got over 25 years of experience in digital real estate and works directly with clients, users, and ambassadors. Before joining Follow-Up Boss, he was the vice president at Realtor.com.
Andrew, Greg and I share some nuggets of wisdom to help make our follow-up process easier and more effective. Listen and learn.
"Consistent follow-up sets apart the top producers from average agents in the real estate realm. The differentiating factor propels success and separates the exceptional and the ordinary." - Michael LaFido
Things You’ll Learn from this Episode
- Dos and don’ts when following up.
- How to use AI in your follow-up.
- The difference between external versus internal accountability.
- How to make the best out of a CRM.
Relevant Links:
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday May 25, 2023
Thursday May 25, 2023
One of the best ways to get business as a real estate agent is by engaging your database. However, this is often easier said than done. That’s why I send my database one helpful real estate tip every month. By providing value upfront, you position yourself as a market expert and bring long-term business. To learn more about how this strategy works, check out this podcast.
Connect with me:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Thursday May 18, 2023
Thursday May 18, 2023
Are you in the business of selling large properties? Do you have a referral system in place?
In this episode, Michael Maher joins me on the podcast. We'll have an in-depth conversation on "How To Break Into Luxury" through referrals. Michael Maher is an author, trainer, and one of the country's most sought-after speakers. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years.
Michael believes in the power of consistency and setting standards. He urges us to set standards like we are the kings and queens of luxury.
Would you like to have more referrals in your business and learn how to take your standards a notch higher? This episode is for you. Listen and learn.
"The secret to success with events is in the series of events. Don’t have one event, don’t even have two; you need to have three events for all of your database." -Michael Maher
Three Things You'll Learn
- How to ask for referrals.
- How to build a referral system in three pillars.
- The undisputed power of being consistent.
Connect with Michael Mayer:
Grab Michael’s book: The Seven Levels of Communication: Go from Relationships to Referrals
Connect with me:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday May 11, 2023
Thursday May 11, 2023
Have you heard the narrative in the media that some states have an influx of people moving to them right now? This claim has a lot of truth, so how can you educate yourself and potentially benefit from feeder markets? You can use an online tool to check precisely the migration patterns of your state and the whole country. If you use it right, you can build feeder networks with other agents, leading to tons of new business. Check out this podcast to learn more about this tool and how to take advantage of it.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday May 04, 2023
Thursday May 04, 2023
Warm marketing involves prospecting to people that know and trust you. When talking about high-end buyers and sellers, you'll get a much higher conversion rate if they know you, like you, and trust you. On the other hand, cold marketing is reaching out to potential prospects who don't know you. Most people find cold marketing extremely difficult, but today we have some tips to make it easier.
In this episode, Melony Trementozzi and Tyler Fenn of Red X are on the show. Melony is a Mrs. Texas International, and she attended my Luxury Designation in Denver in January 2022. Tyler is the VP of Sales at Red X. He's been helping real estate agents leverage their data through the proper communication channels.
Melony, Tyler, and I have an in-depth conversation on how to make cold calling easier. The Red X team shares how they are helping make the process less cumbersome.
Listen in and learn.
Don’t forget to check out my site for some fantastic announcements! Go to secretsoftopluxuryagents.com for more information.
Enjoy $150 off Red X click HERE
“Data is what drives your business. It’s what drives your social media. It’s what drives your prospecting. It’s what drives your follow-up.”-Tyler Fenn
Three Things You’ll Learn from This Episode
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As a real estate agent, you must learn to stand out from the crowd.
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Clients have different personalities; as an agent, you must know how to camouflage through them.
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Data never lies. Learn how to use data to grow your business.
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
Thursday Apr 27, 2023
Thursday Apr 27, 2023
If you're struggling to sell a home in a slowing real estate market, it's time to create urgency. How can you do that effectively? One strategy is to delay and/or stack showings, creating a sense of anticipation and exclusivity. You can also stack urgency with an open house, just like we did with one of our recent sales. If you'd like to learn more about how to create urgency and sell your home faster, check out this podcast.
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com
LuxuryListingSpecialist.com
JoinLuxeGroup.com
Thursday Apr 20, 2023
Thursday Apr 20, 2023
The use of ChatGPT is spreading like wildfire. It easy to understand how its users grew to millions in five days while it had taken other sites years. It’s incredible how this AI tool can perform many different functions and how dynamic it is.
Today, Shashank Shekhar joins me to discuss how ChatGPT is a robust tool that is about to take real estate to the next level - if well utilized. Shashank is the InstaMortgage (formerly Arcus Lending) CEO. He’s a top 15 loan officer and has been named the #4 broker in the country. In addition, he’s an Amazon.com best-selling author.
In this episode, Shashank shares ChatGTP's best practices and how realtors can take advantage of it. Grab your notebook and pen. You’ll want to take notes.
“The limitation of chat GPT is limited just by your imagination. That’s how smart it is.”- Shashank Shekhar
Three Things You'll Learn from this Episode
- What is Artificial Intelligence, and how does it work?
- How to use ChatGTP.
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How realtors can use ChatGTP for their businesses.
Connect with Shashank Shekhar:
Website: https://shashankshekhar.com/
Sign up for his free digital book, "ChatGPT for Realtors," here: https://instamortgage.myclickfunnels.com/chat-gpt-download-for-realtorsConnect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!