Luxury Listing Specialist - Dominate High End Listings In Any Market

Announcing the Secrets of Top Luxury Agents Book!

We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job.

In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer interested in the luxury property market, this book offers a wealth of knowledge to help you navigate the industry with confidence. Secrets of Top Luxury Agents is now available on Amazon and other online stores in both Kindle and paperback formats.

Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book.

 

High-Level Overview Details In This Book:
13+ Brokerages Represented
Diversity Of Male/Female Represented
The 4 Major Affinity Groups Represented (AREAA, NAREB, NAHREP, LGBTQ Alliance)
Each co-author answered 7 questions for Realtors and 2 bonus questions for home sellers and buyers.
200+ Tips For Home Sellers Are Included In The Book
100+ Tips For Home Buyers Are Included In The Book

 

“The key to success in luxury real estate is to continuously provide value, stay knowledgeable, and always put the client’s needs first.” - Michael LaFido

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3 Things You'll Learn

- Who the co-authors of the book Secrets of Top Luxury Agents are.

- The rising stars featured in Michael’s book.

- Why you need to read the book as soon as possible – it's a gold mine of information!

Learn more about Michael's book:
website: https://secretsoftopluxuryagents.com/

Amazon: https://tinyurl.com/4a3vbykj

Connect with Michael LaFido: 
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist

Auctioning Elegance: Where Unique Homes Meet Their Match

When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.

 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Exploring AREAA: Why Realtors Should Join with Hope Atuel

Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market.

Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts.

We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry.

"Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel

Three Things You’ll Learn from This Episode

- The benefits of joining AREAA as a Realtor

- How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities.

- Hope discusses her role in AREAA as an executive director.

 

Connect with Hope Atuel:
LinkedIn:  https://www.linkedin.com/in/hope-atuel-917798/
AREAA website: https://areaa.org/

Connect with Michael LaFido: 
YouTube:@MarketingLuxuryGroup
TikTok:@LuxurySpecialist
Instagram:@LuxuryListingSpecialist

Should You Consider Selling at a Luxury Home Auction?

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more. 

 

Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry.

During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.

 

“My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson

 

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3 Takeaways from This Episode

- Leveraging Your Network: Discover how a strong network can elevate your real estate game.

- Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.

- Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.

Connect with Kacie Anderson:
Instagram: https://www.instagram.com/kacieandersonofficial/?hl=en


Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

Unlock Hidden Gems: The Power of Off-Market Properties

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.

 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share.

Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered.

We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment.

"We believe a sign in the yard holds more promise than one in the car." - Dustin Fox

 

Three Key Takeaways from the Episode

- How to attract canceled or expired sellers to contact you.

- Strategies for creating hyperlocal ads using YouTube and videos.

- The secrets to ensuring your direct mails are opened and not discarded.

 

Link to Dustin's book: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24

If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter.

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

 

Reverse Contingency

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more. 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

Understanding NAHREP and Why Realtors Need to Join with Jason Rivero

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry.

Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate.

Are you ready to learn? Tune in to this episode.

"Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"

 

Three Things You’ll Learn from This Episode

- Discovering NAHREP: What It Is and What It Does
Find out about NAHREP - its purpose, and how it impacts the real estate world.  

- Joining NAHREP: Why Realtors Are Signing Up
  Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career.

- Spotting Trends: What's Happening in Real Estate Now
  Get insights into the latest trends shaping the real estate market and how they can influence your strategies.

Grab a free downloadable report: https://www.luxurylistingblueprint.com/home 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Unique Closing Gift Ideas

Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more.