Luxury Listing Specialist - Dominate High End Listings In Any Market

Should You Consider Selling at a Luxury Home Auction?

What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more. 

 

Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry.

During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.

 

“My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson

 

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3 Takeaways from This Episode

- Leveraging Your Network: Discover how a strong network can elevate your real estate game.

- Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.

- Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.

Connect with Kacie Anderson:
Instagram: https://www.instagram.com/kacieandersonofficial/?hl=en


Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

Unlock Hidden Gems: The Power of Off-Market Properties

Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.

 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox

Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share.

Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered.

We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment.

"We believe a sign in the yard holds more promise than one in the car." - Dustin Fox

 

Three Key Takeaways from the Episode

- How to attract canceled or expired sellers to contact you.

- Strategies for creating hyperlocal ads using YouTube and videos.

- The secrets to ensuring your direct mails are opened and not discarded.

 

Link to Dustin's book: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24

If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter.

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

 

Reverse Contingency

The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more. 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

Understanding NAHREP and Why Realtors Need to Join with Jason Rivero

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry.

Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate.

Are you ready to learn? Tune in to this episode.

"Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"

 

Three Things You’ll Learn from This Episode

- Discovering NAHREP: What It Is and What It Does
Find out about NAHREP - its purpose, and how it impacts the real estate world.  

- Joining NAHREP: Why Realtors Are Signing Up
  Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career.

- Spotting Trends: What's Happening in Real Estate Now
  Get insights into the latest trends shaping the real estate market and how they can influence your strategies.

Grab a free downloadable report: https://www.luxurylistingblueprint.com/home 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Unique Closing Gift Ideas

Dive into the world of unique and memorable closing gifts! We're unveiling the luxurious Lamborghini wine set, a gift that elevates the standard of client appreciation. From crystal glasses to sparkling gold wine, see how we made a client's closing unforgettable. Listen to hear more. 

Architectural Trends 2024: Elevating Realtor Skills with Heidi Bolyard

In this episode, I chat with Heidi Bolyard, residential architect and creator of "Sold by Design," offering real estate agents practical tips on leveraging architecture trends for client value.

Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heidi delves into current architectural trends, including energy-efficient homes, tech integration, and the balance of open and private spaces. Discover color trends such as white walls and dark gray exteriors, while timeless elements like stone and brick endure.

Heidi also introduces the Realtor Think Tank Summit, a free event covering mindset, business growth, marketing, and insights from home stagers and inspectors.

 

“The quality of the questions you ask is the quality of the answers that you'll receive.” - Heidi Bolyard

Three Things You'll Learn:

• Enhancing client experiences with visualization: 
  Discover how improving visual techniques can significantly enhance your clients' experiences.
  
  
• Navigating modern architectural trends:
  Explore the latest architectural styles and learn how savvy professionals can make the most of these trends.
  
  
• Using color and design in real estate: 
  Understand the connection between real estate success and staying updated on color and design trends.
  
  

  Resources Mentioned in the Episode: 

  How to Win Friends and Influence People- Dale Carnegie

  Connect with Heidi Bolyard:

  Sold by Design

  The Realtor Think Tank
  
  

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

 

 

Landing Page Videos

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

The Luxe AI Certification: Secrets to Winning Luxury Real Estate Listings with AI with Rick Janson

Have you been using AI in your business? If not, you are missing out on a lot of benefits.

In this episode, Rick Janson and I have an in-depth conversation on luxury real estate AI. We discuss the upcoming Luxe AI Certification class, which offers an 8-week course covering various AI topics, including video scripting, blogging, social media management, graphic design, and more.

The episode highlights the potential benefits of AI for real estate agents, such as improving listing descriptions, social media content creation, video editing, and content repurposing. Rick also shares insights into building custom Chat GPTs and leveraging AI Certification to stand out in winning more listings. Plus, we offer a sneak peek into a special 3-hour boot camp at the end of the course. Tune in to discover how AI can elevate the luxury real estate game and learn how to leverage the Luxe AI certification to gain a competitive edge in the industry. Listen to learn more.

"There's only so far you can go if you don't actually know how to train AI.” - Rick

 

Three Things You’ll Learn

• Why one would use a custom Chat GPT
  
  
• How to use AI for social media management
  
  
• How AI can help in repurposing content

 

Register for the LUXE AI Certification HERE

 

 

Connect with Michael LaFido: 
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist