Luxury Listing Specialist - Dominate High End Listings In Any Market

SALT & the Luxury Market

Today’s video is all about state and local taxes (SALT). As you may know, there’s a $10,000 cap per household (not per person) on what homeowners can write off when filing their income taxes. State and local taxes have been impacting luxury home sales the most, but have also affected resale of all price points—particularly in states with higher property taxes. This is why it’s so important that you understand SALT and are able to articulate its impact to seller clients.

Creating More Inclusivity in the Industry w/Shanta Patton

As the new year approaches, we have to start thinking about what we can do to move our industry forward, and one of the best ways to do that is by creating a more inclusive environment.

Everyone deserves to feel welcome in real estate, and we all have a role to play in fostering greater diversity in the business. The only problem is, many of us just don’t know where to begin. 

How can we make more space for people of color in our industry? What can we do to ensure everyone gets a seat at the table?

In this episode, National Associations Of Real Estate Brokers (NAREB) Western Regional Vice-President, Shanta Patton shares the steps we can take to build a more diverse real estate industry. To find out more about NAREB visit: http://www.NAREB.com 
 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.

"We’ve still got a long way to go, but by building up everyone in the business, we can raise the bar." -Michael LaFido

 

Three Things You’ll Learn In This Episode:

 

The importance of joining minority associations: 

We don’t need to be Asian to join the Asian Real Estate Association of America (AREAA), Hispanic to join the National Association for Hispanic Real Estate Professionals (NAHREP), or Black to join NAREB. However, by becoming members of these associations, we can become allies and bring awareness to their missions.

 

Why we need to seek first to understand: 

It’s not always easy talking about race, and that’s why we need to approach conversations about it with the intention of understanding. We don’t need first-hand experience to listen and be empathetic.

 

How to gain a greater understanding of the people in our business: 

It can be tough relating to people with different backgrounds to our own, and that’s why it’s so important to be open to having conversations. Simply asking people about their experiences is the first step to bridging the gap.

 

Guest Bio:

Shanta Patton is a regional Vice President at the National Association of Real Estate Brokers (NAREB). Passionate about everything the association stands for, she also serves as the National Education Chair for NAREB. Shanta is also a Nevada Realtors Director and serves as the Diversity and Inclusion Chair. In addition to serving her community in whatever way she can, Shanta is also a Las Vegas real estate expert at ERA Brokers Consolidated.

 

To find out more about Shanta, visit:
https://www.nareb.com/profile/spatton/ 

https://www.era.com/ERA-Brokers-Consolidated-387c/Shanta-Patton-5123007a 

https://www.linkedin.com/in/shantapatton

 

And for more about NAREB and their initiatives, go to:
https://www.nareb.com/

https://www.nareb.com/nareb8/

https://housethenthecar.com/ 

 

Other associations mentioned in this episode:
NAHREP- https://nahrep.org/

AREAA- https://areaa.org/

 

How To Secure That First "Trophy Listing"

If you’re taking on a listing that far exceeds the price points you’re used to, maybe your first luxury listing appointment—it’s only natural that you’ll have some nerves to overcome and questions to ask. Today I’m sharing what you should and shouldn’t do if you want to position yourself better than the competition and snag that "trophy listing". Kirk is an eXp agent in Louisiana who had invested in our LUXE designation, and I recently coached him on how to handle his first big listing; some of the insights I shared personally with him are what you’ll hear today.   

How to Distinguish Yourself in the Luxury Market (Pandemic or Not) w/Tami Bonnell

The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live. 

 

Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success? 

 

The truth is, much of your response to the current situation should be similar to what you should be doing anyway: building extensive knowledge on your market and providing outstanding service. 

 

In this episode, CEO of EXIT Realty Corp. International, Tami Bonnell shares how to make your mark on the luxury space in any situation. 

 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. 

People will pay for a high level of service, especially in luxury. -Tami Bonnell

 

Three Things You’ll Learn In This Episode

 

• How to give the luxury consumer what they want:  
  
  No matter what’s going on in the world, no client wants to feel like they’re being “sold”. Particularly in the luxury space, the consumer wants to feel like you’re the solution to their problems, so make sure you’re doing more than feeding them information.
  
  
  
• Why you need to have your referral/mastermind “dirty dozen”:  
  
  Having 12 people you regularly consult with who work around your business, not in it, is the key to getting your finger on the pulse of what’s happening in the market. Look out for lawyers, accountants, loan officers, and anyone else who may have important information about your area and reach out to them at least once every 4 weeks.
  
  
  
• How having your feelers out there impacts your relationships with clients:  
  
  Aside from the obvious ability to provide better service, knowing what’s going on in your market will help you build confidence. This comes across to clients when you meet with them and it will set you up for more success.

 

Guest Bio-

 

Tami Bonnell is the CEO of EXIT Realty Corp. International and an internationally renowned speaker. With over 3 decades of experience in the real estate business, Tami is an industry veteran. She’s also an information junkie passionate about investing in people and setting them up for major success. Tami has been honored by STEMconnector®️  as one of its 100 Corporate Women Leaders in STEM, and in 2019 she was recognized by Stefan Swanepoel as one of the 200 most powerful and influential people in real estate, and among the top 10 women leaders. 

 

To find out more about Tami and EXIT Realty, head to:

Exitrealty.com
https://www.linkedin.com/in/tamibonnell

 

To receive Tami’s mobile business card, text ‘TAMI’ to 85377

And to receive a free video of the ‘4 Minute Million’, text ‘4MM’ to 85377 ‘

50% chance to sell during Covid-19 or a 0% chance—which sounds better?

Are you going the extra mile to create conditions in which your sellers feel most at ease? The value of safety and security simply can’t be overstated. Today I’ll be sharing the pros and cons of putting homes on the market during this unprecedented time. While there are plenty of things you can do to make sellers feel more comfortable with listing now, it really depends on how motivated they are and how they feel about this particular fact: If they don’t put their home on the market now, there’s a 0% chance it’ll sell; if they do list their home, they have a 50% chance of selling.

Key Components of a Successful Online Marketing Strategy

In light of the coronavirus outbreak, having an online marketing strategy has become critically important in our business. Today I’ll tell you how to craft a successful online marketing strategy by following a few key steps. First, your listings need to have amazing photos. If their photos are terrible, nothing else matters.

Boost Your Conversion with Video w/Mike Valdes

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.

 

However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future.

 

As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use technology to connect with your database in new, unexpected ways? For those who didn’t take action sooner, how can you rectify that and rekindle neglected relationships? 

 

In this episode, President at eXp Global, Mike Valdes joins me to discuss how to stay afloat in an uncertain market using video technology. 

 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.

Seeing each other is invaluable, and that’s what makes video so effective. -Mike Valdes

 

Three Things You’ll Learn In This Episode

• What makes video the best tool for your business: 
  
  People do business with those they know, like, and trust. Luckily, video is a great way to speed up that process. When clients see you on video, they’re able to connect with your authenticity and get a better understanding of who you are. 
  
  
• How video helps get your point across more effectively: 
  
  Body language is an extremely important part of communication, but that’s typically lost in a text. Avoid misinterpretation and ensure your recipients know exactly what you’re saying and how you’re saying it by sending a video instead. 
  
  
• How to reconnect with your database: 
  
  Don’t panic if you didn’t reach out to past clients earlier. It’s not too late to connect, so send them a video today and start doing the work to rebuild your relationships. 

 

Guest Bio-

 

Mike Valdes is the President of eXp Global. He first joined the brand in May 2020 and previously served as eXp’s Executive Vice President of Expansion, where he was tasked with building on the successful footprint in Canada, Australia, and the UK. Prior to joining eXp, Mike held various positions at Sotheby’s International Realty and served as the Senior Vice President of Global Servicing at Realogy Holdings Corporation. Passionate about helping others reach success, Mike is also the host of The Global Luxury Real Estate Mastermind podcast. 

To find out more about eXp and Mike, head to:

https://www.exprealty.com/

https://www.glrem.com/

https://www.linkedin.com/in/michaelvaldes1 

 

Links and products mentioned in this episode:
https://bombbomb.com/   

Get More Qualified Showings With Drive-by Open Houses

Hope you are staying healthy and positive. The coronavirus has caused the real estate industry to go digital, and today I’ll educate you on a great digital marketing strategy: the drive-by open house. This is a strategy my team has used in the past to generate more online views, which increases the probability of more qualified showings.

Building Confidence as a New Agent in the Luxury Space w/Ruby Goings

The luxury market can be extremely intimidating, especially for newer, less experienced agents. 

 

The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done. 

 

How can you get over your feelings of self-doubt for good? 

 

In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury. 

 

 

Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido

 

Three Things You’ll Learn In This Episode

• How to grow your confidence: 
  The best way to feel more self-assured is by expanding your knowledge. Take advantage of educational resources filled with important nuggets, like podcasts and online articles, and share what you’ve learned with others to set yourself up as an expert. 
  
  
• How to stand out to potential clients: 
  By sharing informative videos on social media, you’ll build trust and top of mind awareness with your database. Get comfortable with doing video to see bigger, better results. 
  
  
• How to network with the right people when you’re new to luxury real estate: 
  Join a chamber of commerce in an area known for luxury and high-end properties, and introduce yourself to the community. However, don’t start interactions with the intention of getting business. It’s more important to build genuine relationships and come across as likable.

 

Guest Bio:

Ruby Goings is an agent with Keller Williams. Although newly licensed, she is determined to make her mark on the industry and has her sights set on the luxury space.

Why Having a Luxury Division is So Important

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.