The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live.
Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success?
The truth is, much of your response to the current situation should be similar to what you should be doing anyway: building extensive knowledge on your market and providing outstanding service.
In this episode, CEO of EXIT Realty Corp. International, Tami Bonnell shares how to make your mark on the luxury space in any situation.
This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.
People will pay for a high level of service, especially in luxury. -Tami Bonnell
Three Things You’ll Learn In This Episode
- How to give the luxury consumer what they want:
No matter what’s going on in the world, no client wants to feel like they’re being “sold”. Particularly in the luxury space, the consumer wants to feel like you’re the solution to their problems, so make sure you’re doing more than feeding them information.
- Why you need to have your referral/mastermind “dirty dozen”:
Having 12 people you regularly consult with who work around your business, not in it, is the key to getting your finger on the pulse of what’s happening in the market. Look out for lawyers, accountants, loan officers, and anyone else who may have important information about your area and reach out to them at least once every 4 weeks.
- How having your feelers out there impacts your relationships with clients: Aside from the obvious ability to provide better service, knowing what’s going on in your market will help you build confidence. This comes across to clients when you meet with them and it will set you up for more success.
Tami Bonnell is the CEO of EXIT Realty Corp. International and an internationally renowned speaker. With over 3 decades of experience in the real estate business, Tami is an industry veteran. She’s also an information junkie passionate about investing in people and setting them up for major success. Tami has been honored by STEMconnector®️ as one of its 100 Corporate Women Leaders in STEM, and in 2019 she was recognized by Stefan Swanepoel as one of the 200 most powerful and influential people in real estate, and among the top 10 women leaders.
To find out more about Tami and EXIT Realty, head to:
To receive Tami’s mobile business card, text ‘TAMI’ to 85377
And to receive a free video of the ‘4 Minute Million’, text ‘4MM’ to 85377 ‘