Video is an area that is lacking for the majority of real estate agents, and it’s a huge missed opportunity. What makes people reluctant to try video and how can we overcome this hesitation? What kind of content should we be creating? Why should we create and share content about causes that are close to our hearts? On this episode, Christophe Choo, who was just named BombBomb’s top video influencer of the year, shares how we can level up on our use of video.
Your message has to be natural, and from the heart and the soul. That seems to be what really works and what people want to see. -Christophe Choo
Takeaways + Tactics
- 87% of consumers want videos but only 9%-11% of brokers are actually doing it.
- People are watching Reality TV more than anything, and they want us to be real and natural—not perfect.
- Don’t overthink video. You’re just having a conversation with a friend, and a camera happens to be on.
At the start of the show, Christophe shared how he started incorporating video into his business. Next, we talked about the importance of authenticity and why that’s so valuable in luxury real estate. Christophe also shared some of the biggest opportunities that have come from his video.
We also discussed:
- Ways to practice to get better at video
- How to get over the fear of being in front of the camera
- How Christophe monetized his videos
Video is the greatest opportunity in our industry right now because consumers want it. However, very few real estate agents are answering that call. Not only does video make it easier for people to find us, it also allows us to build trust with potential clients. It’s natural for us to be nervous about it, but video content is nothing more than talking to a friend with the camera on. The more you practice and work at it, the better and more confident you’ll get. Ultimately, you’ll end up having people gravitate towards doing business with you without having to seek them.
Guest Bio -
Christophe Choo is a Coldwell Banker Residential Brokerage real estate agent serving Beverly Hills, CA and the surrounding areas. He is a top producing Beverly Hills real estate agent, a speaker and Bomb Bomb's #1 2018 Real Estate Video influencer.