When selling luxury real estate, the biggest challenge is that luxury home buyers rarely have a sense of urgency. Even if they feel the need to upgrade to something bigger or better, they’re often too busy to actively pursue buying a new home. Because of this, it can be challenging to get their attention and even more challenging to get them to come see what you’re selling.
It’s a given that when you’re selling a high-end or unique property, you want to get high-quality traffic. So you need to ask yourself, “What can you do that's different from the competition?”
One effective way to market a home is through event-based marketing. And I’m not talking about having an open house where you having appetizers and giving away prizes.
The overall idea of event-based marketing is that the event is both something with true value - independent of the house or agent... and that it’s fun. In markets where getting rival brokers in to preview a luxury home for their clients is key, these events can provide a true enticement.
That’s why I’m so stoked to have Ali Wise as my guest. She recently had one of these unique high-end events at a property she's marketing for just under 14 million dollars. Tune in to hear what positioned Ali for this exclusive opportunity.
Here’s a link to the property. It’s amazing! https://www.dawsonridgeestate.com/
To get in touch with Ali, go to https://www.wisepropertygroup.com/
"If you can learn one thing that you can implement or articulate differently from your competition, it gives you a leg up when you're on a listing appointment." -Michael LaFido
Three Things You’ll Learn in This Episode
- Fronting Funds to Market A Luxury Home:
When you have a luxury home where you know it will need outside-the-box marketing and a large marketing budget. You can try asking the seller to front you the money to market it with the agreement that you'll deduct the amount invested when the home sells.
- The Power of Personalization:
Personalized video messages are a simple, yet effective way to nurture your leads. It’s a natural human tendency to react and pay more attention when their name is mentioned and personalized videos take advantage of this tendency of consumers. Your conversion rate will skyrocket.
- The Power of Leverage:
When selling a high-end home, be sure to leverage your network. Not just friends and family. For instance, if you have an attorney that you do all your closings with or if you have a lender that you partner with, let them know about your listing. You’ll be surprised at how many of them will pass the word on. You never know what’s going to go viral.
With 15+ years of Global Corporate, Commercial, and Residential Real Estate execution, Ali is a highly motivated and results-oriented business professional in the real estate industry. Her career highlights expertise in the life cycle of residential real estate, Global CRE, portfolio strategy, planning and management, site selection and transaction management, project and construction management, financial and scenario analysis as well as complex lease administration.
Ali personally invests in influencing and developing people, both buyers, and sellers, as well as industry partners such as title and escrow partners, mortgage lenders, appraisers, home inspectors, and contractors.
Specialties: First-time Home Buyers, HOWNW Certified Specialist, AWREP Certified Specialist, Listing Agent, Buyer's Agent, Relocation Specialist, prompt and courteous communication and always keeping the interest of her clients at the top. Confidentiality & Loyalty are of the utmost importance to Ali in assisting her clients through every transaction.