Video is a great communication tool, and we should be using it to our advantage. With the recent "Shelter In Place" orders in many states along with agents working with clients remotely during this Corona Virus outbreak, video communication is a great way to deliver your message. When should we send potential clients personalized video messages, and what should we include in them? How can video messages help us build stronger relationships with clients?
Create casual content. When you can get comfortable on camera and be yourself in a natural, unscripted way, it shows a level of confidence that is deeply attractive. -Ethan Beute
Takeaways + Tactics
- By sending a video message a few days before meeting a potential client, we can pre-sell ourselves. Plus, since 90% of our competitors won’t do this, it’s a great way to differentiate ourselves.
- Follow up after an appointment with a video message. This video should be used to address any questions our potential client may have had at the appointment.
- We should all be using video to rehumanize ourselves. People want to do business with those they know and trust, so using a more casual video is a great way to build relationships with potential clients.
- At the start of this episode, we discussed how sending videos prior to an appointment can help pre-sell us to clients, and ensure they remember the appointment. We also discussed that personal videos don’t need to replace the high-budget, scripted videos many luxury agents gravitate towards, but can be an additional communication tool.
We also shared insights on:
- How personal videos can be used to demonstrate confidence
- That informal videos don’t need to tarnish our exclusivity
- Why sending personal videos saves everyone time and prioritizes convenience
Ethan Beute is the Chief Evangelist for BombBomb. Having worked in marketing teams inside local television stations for over a decade, Ethan decided to pursue an MBA. It was after this that he connected with BombBomb- and he hasn’t looked back since. Ethan is passionate about helping people improve their communication, and is focused on assisting people rehumanize their businesses. Alongside Stephen Pacinelli, Ethan is the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
For more information about Ethan and BombBomb, head to
And you can also email him at email@example.com
To take advantage of a 14-day free trial of BombBomb, head to bombbomb.com/luxury