Professionals in every industry need to adapt to the new normal and real estate is no exception. To outlast COVID-19 and see great results for years to come, you have to start being more open-minded with the way you run our businesses.
Embracing technology is no longer an opt-in; you have to take advantage of what’s on offer if you want to keep our clients interested in our services.
What core elements of the business have changed and what will stay the same?
In this episode, CEO of Engel & Völkers Americas, Anthony Hitt shares how to stay relevant in luxury real estate, regardless of the pandemic.
We need to be more than just agents, we want to take it to a higher level and be like an advisor to our clients. -Anthony Hitt
Three Things You’ll Learn In This Episode
Prioritize good branding
The way you brand your teams is extremely important. Anything elementary will be passed over by discerning clients, so aim to build something sophisticated and timeless.
Specialization is key
Luxury clients want to know we’re specialists at what we do, so you have to become an expert on your geographical areas. You need to show the consumer that you're a knowledgeable consultant, and offer more than the average agent.
Connect with the right crowd
Our network is our net worth, so be sure to have connections with the right people. They don’t need to be your clients, they just need to refer us to the people they know.
Anthony Hitt is the CEO of Engel & Völkers in the Americas. He has been a part of Engel & Völkers since the Hamburg-based real estate leader approached him to establish their brand in California. Anthony was a top-producing agent for many years, and received regular praise from publications including The Wall Street Journal and the Los Angeles Times. He is the author of Essentials of Personal Achievement, Taking Charge and Positive Impressions.
To find out more about Anthony and Engel & Völkers, head to:
You can also find him on Twitter and Instagram under the username @anthonyhitt
And email him at firstname.lastname@example.org