The real estate industry is full of great agents, so we have to go the extra mile to distinguish ourselves. How can we protect ourselves from competitors attempting to discredit us- and why should we avoid belittling our competition? How can we show potential clients we’re the obvious choice? On this episode, owner of Waterfront Properties and Club Communities, Rob Thomson shares how we can differentiate ourselves from any competition.
Be careful not to compare yourself with other agents- it just sounds like you’re badmouthing the competition. -Rob Thomson
Takeaways + Tactics
- It’s perfectly acceptable if we aren’t involved in the transaction process personally, but we have to tell our clients upfront. Don’t let competitors use this to discredit us.
- Don’t belittle competitors. Instead of getting involved in what makes us ‘good’ or ‘bad’, we should be telling potential clients what makes us different.
- Instead of telling clients what we offer, invite them to the office to see for themselves- they’ll realize they’re getting more than an agent when they choose to work with us.
On this episode, we discussed how to set ourselves apart from our competitors. After discussing the ways competitors try discredit us, we shared how to structure meetings with potential clients that highlight our uniqueness, and gave suggestions for who should attend those meetings.
We also shared insights on:
- The importance of knowing our numbers
- How to pre-sell clients ahead of signing with us
- Small tokens of appreciation that will distinguish us as industry leaders
Rob Thomson is the owner of Waterfront Properties and Club Communities. He built the business alongside his mother, and together they established an organization dedicated to helping customers buy and sell luxury real estate on waterfront properties and club communities. Today, Waterfront Properties and Club Communities is the largest purveyor of luxury residences in Palm Beach and Martin Counties.
To find out more about Rob, head to https://www.linkedin.com/in/robthomson
You can also call him on 561 346 1881