Luxury Listing Specialist - Dominate High End Listings In Any Market

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How to Build Relationships that Position Your Brand as the Obvious Choice w/Jim Walberg

December 5, 2019

To establish ourselves as the obvious choice for business in our markets, we have to build and maintain great relationships with past, present and future clients. How can we build a brand that attracts and keeps attention for years to come? What can we do to build relationships that transcend business, and how can we find clients to build those relationships with?

On this episode, industry veteran and founding partner of The Bay Area Team, Jim Walberg, shares how to build relationships that stand out to the market and make us the only ones people want to work with. 

We should aim to be the first thing clients think of when they hear the words ‘real estate’.
-Jim Walberg


Takeaways + Tactics 

  • To be the obvious choice, we have to become synonymous with luxury real estate. We can do this by staying in contact with our databases, long after a transaction.

  • Be personable. When dropping off a gift or an invitation to a client event, call ahead of time to make sure the client will be home. Seeing them in person deepens relationships. 

  • We should be doing the things we’re passionate about. This way, we’ll be surrounded by like-minded individuals, who will be interested in building relationships with us. 


On this episode, we discussed how serving the community can help us grow our brands. We also shared why it’s important to be authentic about our passions, and spoke about the need to connect with potential clients on a personal level. 

We also shared insights on:

  • How to introduce ourselves without coming across as a sales pitch
  • The importance of humility
  • Why consistency is the key to building long-lasting relationships

Guest Bio

Jim Walberg is a real estate industry veteran and a founding partner of The Bay Area 

Team in San Francisco. In addition to being in the Top 1% of Realtors across the country and the recipient of countless awards, Jim is a dedicated community volunteer, celebrated for his humility. Jim is also a blogger, philanthropist and worldwide speaker. 


To find out more about Jim, visit:

You can also email him directly on