Luxury Listing Specialist - Dominate High End Listings In Any Market

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How to Attract More Referrals and Use Video Marketing to Build Authority & Trust w/Christine Carlo George

October 11, 2018

Video marketing is one of the hottest online marketing trends, and it has proven itself to be a powerful tool in real estate. How can social media and content marketing help us build trust and authority? Why is it important to constantly learn new things in a shifting industry? How can we use the law of reciprocity to get more referrals? In this episode, Christine Carlo George talks about her journey and what it takes to succeed with video marketing.


I never want to be the smartest person in the room. I’m constantly looking to learn from other people. -Christine Carlo-George


Takeaways + Tactics

  • One way we can reach people more easily is by becoming an authority in our niche. One of the best strategies for doing so is to use social media platforms and content marketing.
  • In an industry where technology has changed many of the ways we communicate and generate leads, it’s vital for us to have a student mindset and refrain from assuming that we’re the smartest person in the room.
  • One of the best tactics for attracting more referrals involves providing value to other agents. We have to give referrals and find ways for helping others before we ask for help.

At the beginning of the episode, we talked about building trust, giving value, and how people are more likely to share what worked and what didn’t for them in an industry where the entrepreneurial mindset is present.

We also shared insights on:

  • How video marketing can help us position ourselves as experts
  • Why we don’t need expensive equipment to get started
  • How we can benefit from interviewing people from other industries as well


Video marketing is one of the best ways to share information and build trust. Because it’s a better attention-grabber than many other forms of marketing, it will probably never go away. As a result, more agents should invest their time in this form of content marketing to build trust and position themselves as authorities in their niche.


Guest Bio:

Christine Carlo George is the President of Marketing & Business Development for Leading Edge Real Estate. Christine is responsible for their luxury strategy and oversees the company's marketing and business development strategies and all marketing related activities including company branding, community relations, advertising, public relations, communications and social media.