Many agents feel it's nearly impossible to break into the world of luxury real estate. How do you change your mindset to be geared towards success? Location is always everything - but is your location really as inflexible as you might think? And what's the value of adding a personal touch and knowing both your client and your listing? These and many other questions are answered in this great interview with the Luxury Division VP of Windermere Services, Leigh (Canlis) Greenwood.
Being impressive means setting yourself apart from all your other competitors. - Leigh (Canlis) Greenwood
Takeaways & Tactics
- Set yourself apart from the competition and work on your brand - make sure it reflects your message.
- You have to be a part of a community to successfully market it, so make sure to engage with the area your listings are in.
- Know your client and your property and personalize your approach to foster that connection.
To start off, Leigh gave us a bit of background on Windermere Services and its culture and mindset. We then talked about the importance of branding yourself correctly and putting yourself out there in good time. Leigh then shared some tips on what the best ways are to get involved with the community that you're looking to market. Leigh also told us about W by Windermere, a dedicated space for agents solely interested in luxury property.
We also shared insights on:
- The importance of having a passion for what you do
- Why the best listings are a result of an agent stepping out of their comfort zone
- The balance between showing personality and preparing great printed material
- How a personalized touch can secure you that luxury sale.
Luxury real estate is a highly specific niche that requires a lot of confidence and hard work to break into. The sky's the limit - where you live, what car you drive or how much money you have doesn't ultimately make a difference, as long as you can market that property the best you can. As an agent, you need to engage with the community you're looking to sell to. Working with luxury properties requires fostering your creativity and individuality. It pays off with amazing results.
Leigh (Canlis) Greenwood is vice president of the new luxury division of Windermere, the largest real estate company in the Pacific Northwest. Go to https://www.windermere.com/ for more information.