Luxury Listing Specialist - Dominate High End Listings In Any Market

50% chance to sell during Covid-19 or a 0% chance—which sounds better?

Are you going the extra mile to create conditions in which your sellers feel most at ease? The value of safety and security simply can’t be overstated. Today I’ll be sharing the pros and cons of putting homes on the market during this unprecedented time. While there are plenty of things you can do to make sellers feel more comfortable with listing now, it really depends on how motivated they are and how they feel about this particular fact: If they don’t put their home on the market now, there’s a 0% chance it’ll sell; if they do list their home, they have a 50% chance of selling.

Key Components of a Successful Online Marketing Strategy

In light of the coronavirus outbreak, having an online marketing strategy has become critically important in our business. Today I’ll tell you how to craft a successful online marketing strategy by following a few key steps. First, your listings need to have amazing photos. If their photos are terrible, nothing else matters.

Boost Your Conversion with Video w/Mike Valdes

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.

 

However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future.

 

As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use technology to connect with your database in new, unexpected ways? For those who didn’t take action sooner, how can you rectify that and rekindle neglected relationships? 

 

In this episode, President at eXp Global, Mike Valdes joins me to discuss how to stay afloat in an uncertain market using video technology. 

 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.

Seeing each other is invaluable, and that’s what makes video so effective. -Mike Valdes

 

Three Things You’ll Learn In This Episode

• What makes video the best tool for your business: 
  
  People do business with those they know, like, and trust. Luckily, video is a great way to speed up that process. When clients see you on video, they’re able to connect with your authenticity and get a better understanding of who you are. 
  
  
• How video helps get your point across more effectively: 
  
  Body language is an extremely important part of communication, but that’s typically lost in a text. Avoid misinterpretation and ensure your recipients know exactly what you’re saying and how you’re saying it by sending a video instead. 
  
  
• How to reconnect with your database: 
  
  Don’t panic if you didn’t reach out to past clients earlier. It’s not too late to connect, so send them a video today and start doing the work to rebuild your relationships. 

 

Guest Bio-

 

Mike Valdes is the President of eXp Global. He first joined the brand in May 2020 and previously served as eXp’s Executive Vice President of Expansion, where he was tasked with building on the successful footprint in Canada, Australia, and the UK. Prior to joining eXp, Mike held various positions at Sotheby’s International Realty and served as the Senior Vice President of Global Servicing at Realogy Holdings Corporation. Passionate about helping others reach success, Mike is also the host of The Global Luxury Real Estate Mastermind podcast. 

To find out more about eXp and Mike, head to:

https://www.exprealty.com/

https://www.glrem.com/

https://www.linkedin.com/in/michaelvaldes1 

 

Links and products mentioned in this episode:
https://bombbomb.com/   

Get More Qualified Showings With Drive-by Open Houses

Hope you are staying healthy and positive. The coronavirus has caused the real estate industry to go digital, and today I’ll educate you on a great digital marketing strategy: the drive-by open house. This is a strategy my team has used in the past to generate more online views, which increases the probability of more qualified showings.

Building Confidence as a New Agent in the Luxury Space w/Ruby Goings

The luxury market can be extremely intimidating, especially for newer, less experienced agents. 

 

The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done. 

 

How can you get over your feelings of self-doubt for good? 

 

In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury. 

 

 

Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido

 

Three Things You’ll Learn In This Episode

• How to grow your confidence: 
  The best way to feel more self-assured is by expanding your knowledge. Take advantage of educational resources filled with important nuggets, like podcasts and online articles, and share what you’ve learned with others to set yourself up as an expert. 
  
  
• How to stand out to potential clients: 
  By sharing informative videos on social media, you’ll build trust and top of mind awareness with your database. Get comfortable with doing video to see bigger, better results. 
  
  
• How to network with the right people when you’re new to luxury real estate: 
  Join a chamber of commerce in an area known for luxury and high-end properties, and introduce yourself to the community. However, don’t start interactions with the intention of getting business. It’s more important to build genuine relationships and come across as likable.

 

Guest Bio:

Ruby Goings is an agent with Keller Williams. Although newly licensed, she is determined to make her mark on the industry and has her sights set on the luxury space.

Why Having a Luxury Division is So Important

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.  

Boost Your Business by Becoming a Leader in Your Community w/Joseph Magsaysay

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us.

It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service. 

What can we do to show our markets we put their needs first and are interested in more than a sale? How can we step up to the challenge of being pillars of strength?

In this episode, Vice President of Business Development at Better Homes and Gardens Real Estate, Joseph Magsaysay shares how to show our communities we care. 

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode

 

• The two skills all agents must master: 
  
  Relationship building is non-negotiable for top real estate professionals, but we can’t stop there. Agents who are truly successful in any market are those who are great at both relationship building and marketing. 
  
  
• How collaboration with other agents in our community benefits the consumer: 
  
  Relationship building shouldn’t be limited to clients. By forming close bonds with other agents in our market and being open to collaboration, we can work together to find a consumer the best solution for their needs. 
  
  
• How to show our communities we’re on their team: 
  
  When we have a presence during difficult periods, people will remember us for years to come. We have to make it known that we’re part of the community and show up in its time of need.

 

Guest Bio-

Joseph Magsaysay is the Vice President of Business Development at Better Homes and Gardens Real Estate. He is also the CEO and President of The Impact Team International. Joseph is passionate about helping his clients achieve the American Dream of homeownership and counts problem solving as one of his areas of expertise. A master networker, Joseph loves any opportunity to connect with others and serve his community. 

To get in contact with Joseph, head to:
https://www.facebook.com/people/Joseph-Magsaysay/100007986668239
https://www.instagram.com/the_joseph_magsaysay/ 
Or call or text him on 314 337 4413

To find out more about Better Homes and Gardens Real Estate, visit:
https://www.bhgre.com/

And for more on The Impact Team International, go to:
https://b-m.facebook.com/pg/JosephMagsaysayREALTOR/photos/?ref=page_internal&mt_nav=0 

One Simple Rule to Remember to Increase Your Conversion

Hope everyone is staying safe out there with the Coronavirus. Have you had trouble converting potential clients into clients in the past? Today I’ll share a solution to this problem. The answer is simple: be more likable. Perhaps you have heard the famous quote from Theodore Roosevelt: "Nobody Cares How Much You Know, Until They Know You Care."  

How to Break into the Luxury Space in Any Market w/Taylor Somera

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results.

What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality?

There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot.

In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic. 

 

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode

 

Key advice for both veterans and new agents looking to enter the luxury space:


Luxury is a niche market, so we have to know exactly what we’re marketing, and who we’re marketing to. Do some research to understand who lives in the space and what draws people into the area. 

How to make the most of educational resources on luxury:


Many of us have passed up phenomenal opportunities in the past because we haven’t felt ready to take them on. By equipping ourselves with the right knowledge, we build confidence so we never have to feel unprepared again. 

How to come out of this period more successful than ever before:

Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.

 

Guest bio-

Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency. 

To find out more, head to:
https://www.linkedin.com/in/taylorsomera 
www.realtygroup.com 

No Regrets

10 years ago I retired from my full-time "job" as a high school teacher to focus on my passions and I’ve been an entrepreneur ever since. I’m so excited to share with you my 10-year anniversary of following my passion, luxury real estate, and I want to offer an encouraging message. Isn’t it time you, too, stepped out of your comfort zone and moved on to your goals? Like Mark Twain once said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do."