Luxury Listing Specialist - Dominate High End Listings In Any Market

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Why True Luxury Isn’t Just About Pricing w/Jere Metcalf

December 28, 2017

True luxury isn’t just about price. What are the other elements you should consider? How do you  avoid a listing going stale before you even list it? Why should you avoid going to market too fast? On this episode, we are joined by Jere Metcalf to discuss opportunities luxury agents should be taking, and why you need to think beyond price. 

Too many agents have the scarcity mindset, and want to get a property listed immediately when you only have one chance to make a first impression. -Michael LaFido

Takeaways + Tactics

  • A lot of people fail out of the business because they think things should be done the same way by everyone.
  • The more expensive and the more unique a listings is, the more you really need to market it that way.
  • Don’t go to market too fast. Take your time and get all the elements of the listing right.

At the start of the show, we talked about Jere’s team and podcast, and how she has been able to attract talent into her world. Next, we talked about the Atlanta market and how this year’s luxury trends compare to previous years. We also discussed how to directly and indirectly market to homeowners, and increase the probability of selling a listing.  

We also discussed:

  • Why you shouldn’t go to market too fast
  • Creating the experience that makes someone want to buy the house
  • Why you need to know your numbers

You aren’t just a representation of your company. You’re a representation of your seller as well, and that’s something you should think about before you list a property. Take your time and avoid going to market too fast. It’s about getting in front of the right buyer so they can see that this is the house for them. Know your numbers in your local marketplace, and be aware of what everyone is doing. Try to differentiate yourself, and be thoughtful about your strategy. 

Guest Bio
Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base.  Jere is consistently a top agent for Atlanta Fine Homes Sotheby’s International Realty, named “Top 3 Company Wide” in 2016. Amongst her various awards received, Jere has also been named “Best Real Estate Agent” in Atlanta. Go to for more information or find her podcast on iTunes.