Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
Episodes
Wednesday Mar 04, 2026
Wednesday Mar 04, 2026
In this episode, Michael LaFido sits down with Austin agent Eric Peterson to discuss one of the toughest challenges agents face today:
👉 Having honest pricing conversations in a shifting market.
As markets move from strong seller conditions to buyer markets, many homeowners remain anchored to 2021 prices. Michael shares how to position yourself as the trusted expert — not the “disappointment” — by using data, transparency, and confidence.
🔑 Key Takeaways:
-
The market determines value — not past sales.
-
There’s a difference between being “nice” and being honest.
-
Managing expectations early builds long-term trust.
-
Days on market can hurt leverage.
-
For unique luxury homes, use a bifurcated pricing approach (separating land value from structure value).
If you want to dominate luxury listings in any market, this episode will help you reframe tough conversations and strengthen your authority.
Make it a great day.
No comments yet. Be the first to say something!